Buffy
Day 2 after signup
Cooling when you need it to be. Proven when asked.
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Why it works
- Pair a clear sale announcement with a specific product benefit so readers understand both the offer and what makes the product appealing.
- Place concrete evidence after the main claim to make the case easy to assess, then follow it with a direct shopping call to action.
How it is built
- Sale announcement
- Product claim headline
- Independent test results
- Evidence-based brand rationale
Email copy
The Fall Sale · 20% off · It’s a nightly ritual. For a little while, less. TESTED Cool when you need it. Proven when you ask. Most “cooling” sheets get there with nylon and spandex. Ours are 100% eucalyptus lyocell — and we sent them to independent labs anyway. Here is what came back. 0.405 QMAX · INTERTEK How fast heat leaves your skin. Higher is cooler. 18,000 RUBS · HOHENSTEIN Abrasion cycles before the first thread broke. Everyday sheets fail before 10,000. 67% MORE MOISTURE WICKED Than cotton, in peer-reviewed fiber testing. 5/5 COLOR FASTNESS · ISO 6330 The plant color stays put, wash after wash. Class I OEKO-TEX® STANDARD 100 The strictest class — the standard for textiles that touch babies under three. Genuinely rare in bedding, even organic bedding. Almost no brand publishes these numbers. We publish all of them — because the fabric you want against you should be able to prove it. Shop The Fall Sale → Full test reports live on every product page. 20% off through the Fall Sale. You received this email from Buffy Inc. If you would like to unsubscribe, click here.