Buffy
Day 0 after signup
We Steep Our Sheets
Softer, Cleaner, Cooler
Why it works
- Lead with a clear seasonal offer, then give readers a product story that makes the promotion feel grounded in the brand’s materials and process.
- Break the explanation into distinct benefits and support each with a specific detail, so the case for the product is easy to scan.
- Close by restating the discount alongside practical purchase terms and a direct shopping action.
How it is built
- Sale announcement
- Plant dye explanation
- Three product benefits
Email copy
The Fall Sale · 20% off · It’s a nightly ritual. For a little while, less. NATURE’S CRAFT We steep our sheets. Conventional dye is petroleum chemistry. Ours is plants, water, and minerals. It’s slower. It’s also why three things are true at once: Softer No harsh dye chemistry to roughen the fiber. Plant color bonds gently, so the fabric keeps its natural smoothness and softens with age. Cleaner No synthetic dyes. Certified OEKO-TEX® Standard 100 Class I — the strictest class, written for textiles that touch babies under three. Beautiful Colors with depth you can’t get from a synthetic — and they stay. 5/5 color fastness in Hohenstein® wash testing. EIGHT INGREDIENTS GARDENIA Ivory, pale cream POMELO RIND Soft yellow, sand EUCALYPTUS Sage, olive POMEGRANATE Wine, rose INDIGO Every blue HIBISCUS Coral, blush BEETROOT Berry, plum GINGER Warm gold Every shade in the collection comes from something on this list. Shop The Fall Sale → Every color is 20% off during the Fall Sale. Free shipping, free 50-night returns. You received this email from Buffy Inc. If you would like to unsubscribe, click here.