Buffy
Day 17 after signup
25% off every gift on your list
25% off storewide, our deepest sale of the year. Gifts for everyone (and the dog).
Why it works
- Lead with the seasonal gift theme, then make the discount and main shopping action easy to spot.
- Organize product recommendations around recipient needs so readers can quickly find a relevant gift.
- Support product claims with concise benefits or recognizable awards, and offer a gift card for shoppers who are unsure.
How it is built
- Gift guide introduction
- Sale offer and CTA
- Recipient-based product picks
- Gift card option
Email copy
Free shipping · Free 50-night returns THE GIFT GUIDE FOR EVERYONE ON YOUR LIST The Gift Guide 2026 Gifts they’ll use every night, every morning and on every dog walk. BLACK FRIDAY SALE · ON NOW 25% off STOREWIDE Our deepest sale of the year. It’s already on. Shop the sale→ FOR THE ONE WHO’S EXPECTING The Wiggle Pillow Sleep Foundation’s Best Value Body Pillow. Hugs back in every direction. Shop → FOR THE HOT SLEEPER Breeze Sheet Set Eucalyptus that stays cool to the touch all night. Shop → FOR THE FLUFF LOVER Cloud Comforter Good Housekeeping’s #1 Best Overall, 3 years straight. Shop → FOR THE BATH LOVER Organic Cotton Towels Plush organic cotton for a spa morning at home. Shop → FOR THE NECK-PICKY Cloud Pillow AARP’s Best Orthopedic Pillow, in three heights. Shop → FOR THE FREQUENT TRAVELER Nook Pillow A plush neck pillow for long flights and longer layovers. Shop → FOR THE ONE WHO NEEDS EXTRA CUSHION Body Pillow Full-length support from shoulder to knee. Shop → FOR THE GOOD BOY (OR GIRL) Orthopedic Dog Bed Supportive enough for old joints, soft enough that they’ll stop stealing your spot. Shop → FOR THE IMPOSSIBLE TO SHOP FOR The Buffy Gift Card Delivered by email, instantly. Let them pick their own perfect bed. Send a gift card→ Best sellers Instagram Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013