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Email examplesBrandsBuffySeasonal campaign

Buffy Black Friday sheet offer

Buffy promotes Breeze sheets to Cloud Comforter owners with a Black Friday discount. The email connects the sheets’ shared eucalyptus fabric to cooling benefits and supports the pitch with product claims and customer reviews.

Buffy

Day 21 after signup

Own a Cloud Comforter? Get 25% Off Sheets

Same eucalyptus as your Cloud Comforter, now in sheets. 25% off.

Why it works

  • Tie the promoted product to something the audience already owns to make the recommendation feel relevant.
  • Explain product benefits with specific comparisons, then reinforce them with customer reviews.
  • Keep the offer and shopping action clear, with one primary button after the supporting details.

How it is built

  1. Black Friday sale banner
  2. Existing product connection
  3. Sheet set comparison
  4. Cooling benefit claims
Email copy

Black Friday is on · 25% off storewide FOR CLOUD COMFORTER OWNERS YOU ALREADY KNOW THE FEELING Now put it under you, too. Your Cloud Comforter is wrapped in our eucalyptus fabric. The Breeze Sheet Set is made of the same fabric, so the cool, soft feel goes all the way around you. ON TOP · YOU HAVE IT Cloud Comforter + UNDERNEATH · THE MISSING PIECE Breeze Sheet Set SAME EUCALYPTUS FABRIC · TOP TO BOTTOM WHAT CHANGES Cool on every side. 0.405 Q-MAX COOL-TO-TOUCH Cotton scores about 0.11. You’ll feel the difference the second you slide in. 166% MOISTURE TRANSFER VS. COTTON Heat and sweat move away from you instead of building up under the covers. Class I OEKO-TEX® CERTIFIED The strictest standard, the one for baby products. Dyed with plants, not petroleum. Hot sleeper? RANKED #1 BEST COOLING SHEETS BY FROM PEOPLE WHO SLEEP ON THEM ★★★★★ “Buffy sheets are incredibly soft, breathable, and cooling. Honestly some of the most comfortable sheets I’ve ever slept on.” AMANDA G. · VERIFIED BUYER ★★★★★ “Lasted well over 4–5 years, buying again!” JAMES B. · VERIFIED BUYER BLACK FRIDAY · ON NOW 25% off Our deepest sale of the year, so there’s no better time to finish the bed. Shop Breeze sheets→ Best sellers Instagram Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013

Brand
Buffy
Industry
Ecommerce · Bedding
Type
Promotional
Email
Seasonal campaign
Sent
Day 21 after signup
Sent at
Sat, 5:47 AM UTC
From
Buffy <hello@buffy.co>
Sent with
Klaviyo
Social proofPersonalized

See this email for your brand

Try it
  • Customer reviews
  • Shop button and footer
  • Single CTA
    All seasonal campaign email examples

    Breakdown

    Main button
    “Shop Breeze sheets →”
    Calls to action
    1 button, 6 links
    Length
    222 words · 1 min read
    Images
    2
    Layout
    Multi-column · Balanced
    Voice
    Informative
    Language
    English
    Fonts
    Lato, Optima
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #1a1a1a
    • #e9e6e0
    Light emails

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