Buffy
Day 8 after signup
BLACK FRIDAY STARTS NOW — 25% OFF SITEWIDE
Our deepest sale of the year, before anyone else.
Why it works
- Lead with the seasonal offer and make the early-access angle clear before introducing product details.
- Follow concise benefit claims with specific customer testimonials to give shoppers useful context before offering category links.
How it is built
- Free shipping promise
- Early-access sale offer
- Product benefit claims
- Customer review proof
Email copy
Free shipping · Free 50-night returns SUBSCRIBERS FIRST Black Friday Early Access 25% off SITEWIDE Shop early access→ OUR PROMISE This is our deepest sale of the year. It won’t get any deeper. No need to wait for Black Friday. COOLING Eucalyptus that stays cool to the touch CLEAN OEKO-TEX® Class I certified COMFORTABLE Ridiculously soft, night after night 5 STARS, IN THEIR WORDS Ask anyone who’s slept on it. ★★★★★ Warm but does not overheat “I usually sleep hot and I have yet to wake up sweating with this comforter! It has a nice weight to it but not overbearing.” STEPHANIE L. · VERIFIED BUYER ★★★★★ Amazing sheets! “Some of the best sheets I’ve ever slept on! Super soft and comfy and I really feel the “cooling” effect. The colors are beautiful as well.” [First name] B. · VERIFIED BUYER ★★★★★ Found it! “Was on the search of finding a not too hot fluffy insert, finally found one.” KIM L. · VERIFIED BUYER ★★★★★ Best sheets “These sheets are SO soft and well made, I don’t feel I’ll ever need to look at another brand. I’ve owned two Cloud Comforters and love them too!” LINDA R. · VERIFIED BUYER ★★★★★ Buffy Cloud “We live in Florida and the Cloud is the perfect weight and it’s so soft.” SUSAN S. · VERIFIED BUYER ★★★★★ Buying the second time “This is my second purchase, and probably not the last, over the past 6 years. Very comfortable and light.” TONE C. · VERIFIED BUYER ★★★★★ Lasted well over 4–5 years “Lasted well over 4–5 years, buying again!” JAMES B. · VERIFIED BUYER Comforters→ Sheets→ Duvet covers→ Pillows→ Best sellers Instagram Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013