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Email examplesBrandsBuffySeasonal campaign

Buffy Black Friday early-access email

Buffy offers subscribers early access to its Black Friday sitewide discount. Product benefits and customer reviews support the offer, with links to shop bedding categories.

Buffy

Day 8 after signup

BLACK FRIDAY STARTS NOW — 25% OFF SITEWIDE

Our deepest sale of the year, before anyone else.

Why it works

  • Lead with the seasonal offer and make the early-access angle clear before introducing product details.
  • Follow concise benefit claims with specific customer testimonials to give shoppers useful context before offering category links.

How it is built

  1. Free shipping promise
  2. Early-access sale offer
  3. Product benefit claims
  4. Customer review proof
Email copy

Free shipping · Free 50-night returns SUBSCRIBERS FIRST Black Friday Early Access 25% off SITEWIDE Shop early access→ OUR PROMISE This is our deepest sale of the year. It won’t get any deeper. No need to wait for Black Friday. COOLING Eucalyptus that stays cool to the touch CLEAN OEKO-TEX® Class I certified COMFORTABLE Ridiculously soft, night after night 5 STARS, IN THEIR WORDS Ask anyone who’s slept on it. ★★★★★ Warm but does not overheat “I usually sleep hot and I have yet to wake up sweating with this comforter! It has a nice weight to it but not overbearing.” STEPHANIE L. · VERIFIED BUYER ★★★★★ Amazing sheets! “Some of the best sheets I’ve ever slept on! Super soft and comfy and I really feel the “cooling” effect. The colors are beautiful as well.” [First name] B. · VERIFIED BUYER ★★★★★ Found it! “Was on the search of finding a not too hot fluffy insert, finally found one.” KIM L. · VERIFIED BUYER ★★★★★ Best sheets “These sheets are SO soft and well made, I don’t feel I’ll ever need to look at another brand. I’ve owned two Cloud Comforters and love them too!” LINDA R. · VERIFIED BUYER ★★★★★ Buffy Cloud “We live in Florida and the Cloud is the perfect weight and it’s so soft.” SUSAN S. · VERIFIED BUYER ★★★★★ Buying the second time “This is my second purchase, and probably not the last, over the past 6 years. Very comfortable and light.” TONE C. · VERIFIED BUYER ★★★★★ Lasted well over 4–5 years “Lasted well over 4–5 years, buying again!” JAMES B. · VERIFIED BUYER Comforters→ Sheets→ Duvet covers→ Pillows→ Best sellers Instagram Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013

Brand
Buffy
Industry
Ecommerce · Bedding
Type
Promotional
Email
Seasonal campaign
Sent
Day 8 after signup
Sent at
Sun, 4:47 AM UTC
From
Buffy <hello@buffy.co>
Sent with
Klaviyo
Social proofFree shipping
All seasonal campaign email examples

See this email for your brand

Try it
Bedding category links

Breakdown

Main button
“Shop early access →”
Calls to action
1 button, 13 links
Length
279 words · 1 min read
Images
4
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Lato, Optima
Dark mode
No custom styles

Colors

  • #4a1724
  • #f6f2ec
  • #e0a92e
  • #5c5145
  • #33291f
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