Buffy
Day 7 after signup
Start with the pillowcase
The benefits of the silk — but easy to care for
Why it works
- Open with a seasonal offer, then give shoppers a simple starting point instead of asking them to reconsider an entire setup.
- Use a concise comparison to make product benefits and value easy to scan.
- Pair product guidance with practical reassurance, such as return terms, to address uncertainty near the calls to action.
How it is built
- Sale announcement
- Pillowcase-first rationale
- Pillowcase benefit comparison
- Pillow firmness guide
Email copy
The Fall Sale · 20% off · It’s a nightly ritual. For a little while, less. START HERE Start with the pillowcase. You don’t have to redo the whole bed to feel the difference. Your face spends eight hours on one square foot of fabric — start there. Then the pillow under it. 01 · BREEZE PILLOWCASES Everything the $120 silk pillowcase promises. $44 for the pair. Under a microscope, eucalyptus lyocell is as smooth as silk — round, even, no edges. That’s the whole reason silk pillowcases work for skin and hair. Ours does the same thing, then goes in the wash with everything else — and during the Fall Sale, two of them cost less than half of one Slip. Smooth under a microscope Silk: yes · Buffy: yes Machine washable Silk: no · Buffy: yes OEKO-TEX® Class I Silk: rarely · Buffy: yes Steeped in plants Silk: no · Buffy: yes Price Slip: $120 for one · Buffy: $44 for two “Soft and a great replacement for my silk ones.” — Karina A., verified buyer Shop Breeze Pillowcases → 02 · CLOUD PILLOW Pick the one that matches how you sleep. Three firmnesses, one fill that stays lofted. Choose by position, not by guess. Soft STOMACH SLEEPERS Low loft, keeps the neck level. Medium EVERY POSITION The one most people pick. Our most reviewed. Firm SIDE SLEEPERS Fills the gap between shoulder and ear. “Honestly the best quality pillow — I had to buy another.” — Annalise M., verified buyer Shop The Cloud Pillow → Both 20% off during the Fall Sale. Free shipping, free 50-night returns — if the firmness isn’t right, swap it. You received this email from Buffy Inc. If you would like to unsubscribe, click here.