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Email examplesBrandsBuffySeasonal campaign

Buffy Black Friday bedding offer

A Black Friday campaign offers $200 off a complete bedding set with a coupon code that expires in 48 hours. It outlines the four eligible product categories and supports the offer with customer reviews.

Buffy

Day 15 after signup

We’re giving you $200 (for 48 hours)

A $200 coupon for the whole bed. Expires in 48 hours.

Why it works

  • Lead with the seasonal offer and its deadline so readers quickly understand both the value and the time constraint.
  • Explain the purchase requirements with a clear product lineup, then reinforce the offer with customer reviews.
  • Repeat the main call to action after the supporting details to make the next step easy to find.

How it is built

  1. Shipping and returns benefits
  2. Limited-time discount
  3. Eligible product lineup
  4. Customer review highlights
Email copy

Free shipping · Free 50-night returns ENDS IN 48 HOURS BLACK FRIDAY SPECIAL The whole bed, all at once. COUPON $200 off Valid on any order with all four: a sheet set, a comforter, a duvet cover and pillows. CODE WHOLEBED200 EXPIRES IN 48 HRS Build your bed→ WHAT THE COUPON COVERS Here’s what goes in it. 1 / 4 Breeze Sheet Set Our softest sheets, in eucalyptus that stays cool to the touch. Shop → 2 / 4 Cloud or Breeze Comforter Fluffiest or coolest. Your pick counts. Shop → 3 / 4 Breeze Duvet Cover The same cool eucalyptus, so your comforter can breathe. Shop → 4 / 4 Pillows AARP’s best orthopedic pillow, and the rest of the lineup. Shop → FROM PEOPLE WHO BUILT THE BED “Will never go back.” ★★★★★ 2nd one purchased because it’s that good “It’s cooling, yet warm enough. My husband sleeps very hot, I sleep cold and we both LOVE it.” RYAN M. · VERIFIED BUYER ★★★★★ Amazing sleeps “This material is so dreamy. Will never go back to other bedding.” STEPHANIE F. · VERIFIED BUYER ★★★★★ Cooling & soft “Incredibly soft, breathable, and cooling. Some of the most comfortable sheets I’ve ever slept on.” AMANDA G. · VERIFIED BUYER ★★★★★ Like a really nice hotel “They look silky and chic on the bed, and just make you feel like you’re at a really nice hotel.” ZARA H. · VERIFIED BUYER ENDS IN 48 HOURS $200 off when all four are in your cart. Enter WHOLEBED200 at checkout. Build your bed→ Best sellers Instagram Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013

Brand
Buffy
Industry
Ecommerce · Bedding
Type
Promotional
Email
Seasonal campaign
Sent
Day 15 after signup
Sent at
Sun, 12:47 AM UTC
From
Buffy <hello@buffy.co>
Sent with
Klaviyo
Discount codeCountdown

See this email for your brand

Try it
  • Repeated offer and CTA
  • Product grid
    Social proof
    Free shipping
    All seasonal campaign email examples

    Breakdown

    Main button
    “Build your bed →”
    Calls to action
    2 buttons, 14 links
    Length
    259 words · 1 min read
    Images
    4
    Layout
    Multi-column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Lato, Optima
    Dark mode
    No custom styles

    Colors

    • #d62b1f
    • #ffffff
    • #4a4a4a
    • #1a1a1a
    • #e9e6e0
    Red emailsLight emails

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