Buffy
Day 10 after signup
Admit One — Your Black Friday Early Access Pass
25% off sitewide, before Black Friday begins. Your pass is inside.
Why it works
- Lead with a distinctive early-access pass and the discount so the seasonal offer is clear immediately.
- Support the promotion with concise product benefits before introducing a second, upcoming offer.
- Close with direct shopping links organized by product category to give readers clear next steps.
How it is built
- Free shipping promise
- Early access pass
- Bedding benefit highlights
- Upcoming bundle offer
Email copy
Free shipping · Free 50-night returns EARLY ACCESS ADMIT ONE NO. 0001 YOUR Early Black Friday Pass 25% off SITEWIDE VALID Before Black Friday begins Our deepest sale of the year, open to you before Black Friday begins. Use your pass→ WORTH WAKING UP FOR Bedding that’s good for your skin and hair. Calmer skin Smooth, breathable eucalyptus with nothing harsh against your face for eight hours a night. Smoother hair Silky fibers let hair glide instead of snag, so mornings start with less frizz. FOR HOT SLEEPERS Cool to the touch. All night. 0.405 Q-MAX COOL-TO-TOUCH SCORE Cotton scores about 0.11. Standard “cooling” blends, 0.22–0.25. Breathable eucalyptus pulls heat and moisture away, so you stop flipping the pillow at 2am. WHAT IT’S DYED WITH Plants, not petroleum. OTHER ORGANIC BEDDING Synthetic dyes made from petroleum. BUFFY Pomegranate, hibiscus, gardenia, beetroot. OEKO-TEX® CLASS I CERTIFIED · THE STANDARD FOR BABY PRODUCTS COMING BLACK FRIDAY · EXCLUSIVE 30% off when you build the whole bed. Breeze Sheet Set Breeze Duvet Cover Cloud or Breeze Comforter Sheets, duvet cover and your pick of comforter. Watch your inbox on Black Friday. Pass holders hear first. Get started, 25% off. Eucalyptus→ Belgian Linen→ Supima Cotton→ Pillows→ Full Bedding Sets→ Shop the sale→ Instagram Facebook Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013