Buffy
Day 19 after signup
Your sheets might be dyed with petroleum
Why we dye with plants, not petroleum. (Plus: 25% off is on now.)
Why it works
- Lead with a founder's personal reason for starting the brand to make the product story feel grounded.
- Explain the material choice and its benefits before presenting the offer, so the promotion has context.
- Keep the sale call to action direct and easy to find after the longer explanation.
How it is built
- Founder note
- Problem with conventional dyes
- Plant-based process
- Certification and values
Email copy
A NOTE FROM OUR FOUNDER Hi there, I started Buffy because I couldn’t find bedding I actually wanted to sleep in. Most of it ran hot. And when I looked into what “organic” bedding was made of, I found something nobody was talking about: it’s usually dyed with synthetic dyes, which are made from petroleum. You spend a third of your life with your face pressed against your sheets. That seemed like the wrong place for petroleum. So we went another way. Our eucalyptus fabric is spun in a closed loop that reclaims its solvent. It’s cool to the touch and breathes, so you stop flipping the pillow at 2am. And we dye it with plants: pomegranate, hibiscus, gardenia, beetroot. It’s slower, and it costs more. But every piece is OEKO-TEX® Class I certified, the standard for things that touch a baby’s skin. I’d rather do it right than do it fast. Thank you for sleeping with us. Leo Founder, Buffy P.S. Our Black Friday sale is already on: 25% off storewide, the deepest discount we offer all year. Shop 25% off→ Best sellers Instagram Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013