BrevovsLoops

Brevo vs Loops

All-in-one marketing suite vs SaaS-focused simplicity

TL;DR

Brevo is a budget all-in-one marketing platform (email, SMS, CRM) that charges by email volume. Loops is a modern SaaS-focused email platform that charges by contacts with unlimited sends. For SaaS startups, Loops wins on focus and simplicity. For marketing teams wanting SMS and CRM, Brevo wins on features.

Key Differences

The main things that set these tools apart

Platform Focus
Loops wins

Brevo is a general-purpose marketing suite for SMBs. Loops is purpose-built for SaaS companies. If you're a SaaS startup, Loops understands your use case better.

Pricing Model

Brevo charges by email sends - good if you send few emails per contact. Loops charges by contacts with unlimited sends - better for SaaS with ongoing lifecycle emails.

All-in-One Features
Brevo wins

Brevo includes SMS, CRM, landing pages, and WhatsApp. Loops focuses on email only. For marketing teams wanting everything in one place, Brevo wins.

Simplicity
Loops wins

Loops is simpler and more focused. Brevo has more features but more complexity. For SaaS wanting to move fast, Loops is easier.

Pricing Comparison

At 10,000 contacts

Brevo
$18-69/month

Based on email volume (5k-100k emails). Contacts are unlimited on some plans.

Visit Brevo
Loops
~$99/month

Per contact. Unlimited email sends. Free transactional.

Visit Loops
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, native Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Brevo
Loops
Sequenzy
Pricing & Plans
Pricing Model
Per email sends
Per contact
Per contact
Starting Price
Free (300 emails/day)
$49/month
$29/month
Unlimited Emails
Only on higher tiers
All paid plans
All paid plans
Free Plan
100k contacts, 300 emails/day
1k contacts, 4k emails/month
1k contacts
Transactional Email
Separate pricing
Free with paid plans
Included
Marketing Features
SMS Marketing
CRM
Built-in
Landing Pages
WhatsApp
On higher plans
Marketing Automation
2k contacts on Starter
Unlimited
Unlimited
SaaS-Specific
SaaS Focus
General
Purpose-built
Purpose-built
Events API
Available
Core feature
Core feature
Stripe Integration
Via Zapier
Limited
Native OAuth
Lifecycle Email
Basic
Core focus
Core focus
Modern UI
Functional
Clean, modern
Clean, modern

Best For

When to choose each tool

Choose Brevo if you...
  • SMBs wanting all-in-one marketing
  • Teams needing SMS and WhatsApp
  • Companies wanting built-in CRM
  • Low email volume relative to list size
Choose Loops if you...
  • SaaS startups and companies
  • Teams sending many emails per contact
  • Founders wanting simplicity and focus
  • Companies with lifecycle email as priority
Choose Sequenzy if you...
  • SaaS with Stripe billing
  • Companies needing payment-triggered automations
  • Teams wanting SaaS focus at mid-tier price
  • Founders who want direct support access

When to Consider Sequenzy Instead

Native Stripe Integration

Sequenzy connects directly to Stripe via OAuth. Brevo and Loops both require Zapier or custom work for Stripe data.

SaaS Focus + Better Pricing

At 10,000 contacts, Sequenzy is $49/month. Purpose-built for SaaS like Loops, priced competitively with Brevo.

Revenue Attribution

Track which emails drive actual revenue with native Stripe data. See the dollar value of your campaigns.

Try Sequenzy Free

Overview

Brevo (formerly Sendinblue) and Loops serve different markets. Brevo is a budget-friendly all-in-one marketing platform for SMBs. Loops is a modern email platform built specifically for SaaS. The choice depends on what kind of business you're running. See our Brevo comparison and Loops comparison pages for more detail.

The Pricing Difference

Brevo charges by email sends. You can have unlimited contacts on some plans but pay for each email. Loops charges by contacts with unlimited sends included. For SaaS companies sending many lifecycle emails per user, Loops is often better value. For low email volume, Brevo's model can be cheaper.

All-in-One vs Focused

Brevo includes SMS, CRM, landing pages, and WhatsApp. It's a full marketing suite in one platform. Loops focuses on email only and does it well. For marketing teams wanting everything integrated, Brevo wins. For SaaS founders wanting simplicity and focus, Loops wins.

SaaS-Specific Features

Loops is purpose-built for SaaS. The events API is a core feature, not an afterthought. Lifecycle email patterns are built-in. Brevo can do SaaS email, but it's general-purpose. For behavioral automation based on product events, Loops understands the use case better.

Automation Limits

Brevo limits marketing automation to 2,000 contacts on the Starter plan. For full automation, you need the Business tier at $18/month for 5k emails. Loops includes unlimited automation on all paid plans starting at $49/month. For automated sequences without limits, Loops is clearer.

The Stripe Question

Neither has native Stripe integration. Both require Zapier or custom API work for payment-triggered emails. If Stripe billing integration is critical for your SaaS, Sequenzy offers native OAuth connection with revenue attribution.

Making the Choice

Choose Brevo for: all-in-one marketing, SMS and WhatsApp, built-in CRM, budget flexibility. Choose Loops for: SaaS-specific email, unlimited sends, simplicity and modern UI. For SaaS with Stripe integration needs, consider Sequenzy as a focused alternative.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.

All Pricing Tiers

  • 2.5k emails/month: Free (Free annually)
  • 15k emails/month: $19/month ($205/year annually)
  • 60k emails/month: $29/month ($313/year annually)
  • 120k emails/month: $49/month ($529/year annually)
  • 300k emails/month: $99/month ($1069/year annually)
  • 600k emails/month: $199/month ($2149/year annually)
  • 1.2M emails/month: $349/month ($3769/year annually)
  • Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (15k - 1.2M emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (Unlimited emails)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for emails you send — unlimited contacts on all plans
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com