Overview

Resend and Loops are both popular with SaaS companies, but they're fundamentally different tools. Resend is a developer-focused transactional email API - think password resets, receipts, and system notifications. Loops is a marketing email platform designed for SaaS - think onboarding sequences, product updates, and newsletters.

When to Use Each

Many SaaS companies use both. Resend handles the transactional emails that need to be triggered programmatically with clean API calls. Loops handles the marketing side with visual editors and automation workflows. The question is whether you want to manage two tools.

Developer Experience

Resend wins on API quality and React Email integration. If you want to build emails as React components and trigger them via code, Resend is excellent. Loops is more about the visual editor and workflow builder - great for marketing teams, less exciting for developers.

Marketing Capabilities

Loops is the clear winner here. Full-featured campaigns, automation workflows, user segmentation, and a clean visual editor. Resend has Audiences in beta, but it's not their focus. If you need serious marketing automation, Loops is purpose-built for it.

Pricing Comparison

Resend charges per email sent (transactional focus). Loops charges per contact with unlimited sends (marketing focus). At 5,000 contacts, Loops is $49/month. Resend's Pro plan is $20/month for 50k emails. You might need both, which adds up.