Overview

Mailjet and Brevo (formerly Sendinblue) are both positioned as budget-friendly email platforms. Both combine transactional email and marketing in one product. Both undercut expensive platforms like Mailchimp. See our Brevo comparison for more alternatives.

The key difference: Brevo has expanded into multichannel. Mailjet has stayed focused on email with better collaboration tools.

Multichannel vs Email Focus

Brevo includes SMS, WhatsApp, and live chat natively. You can run multichannel campaigns from one dashboard with unified pricing.

Mailjet focuses on email. SMS is available through parent company Sinch, but it's not built into the platform. If you want true multichannel marketing, Brevo is more complete out of the box.

The Collaboration Advantage

Mailjet's Passport editor allows real-time collaborative email editing. Multiple people can work on the same email simultaneously, like Google Docs for email.

Brevo doesn't have this. For teams where marketing and design collaborate on emails, Passport is genuinely useful and unique in the email platform space.

Pricing Comparison

Both are budget-friendly with similar price points:

• Mailjet: Essential $17/15k emails, Premium ~$27+ for automation
• Brevo: Starter $25/20k emails with automation included

Brevo offers unlimited contacts, charging only by emails sent. For large lists with moderate sending, Brevo's model can be cheaper. For smaller lists with heavy sending, prices are similar.

Transactional Email

Both include transactional email with API and SMTP support. No separate product needed like Mailchimp/Mandrill. This is a key similarity and advantage over more expensive platforms.

CRM and Landing Pages

Brevo includes a basic CRM and landing page builder. Mailjet doesn't have either. If you need these features included, Brevo offers more. If you don't need them, Mailjet is cleaner.

For SaaS Companies

Neither platform is built for SaaS specifically. Both are general-purpose email tools.

If you're a SaaS company with Stripe billing, consider Sequenzy. We offer native Stripe integration for payment-triggered emails and SaaS-focused automation that neither Mailjet nor Brevo provides.

Making the Choice

Choose Mailjet for email-focused simplicity with real-time collaboration. Choose Brevo for multichannel marketing with SMS and WhatsApp. For SaaS with Stripe billing, consider Sequenzy.

The Multichannel Question

Brevo's SMS, WhatsApp, and live chat capabilities make it a multichannel marketing hub. For businesses that genuinely use multiple communication channels, having everything in one platform with unified analytics and automation is valuable.

But many businesses, particularly SaaS companies and tech startups, primarily communicate through email. Paying for multichannel features you will not use is wasted budget. Mailjet's email focus means every dollar goes toward email quality rather than SMS infrastructure you may never activate.

Pricing Model Comparison

Brevo charges per email sent with unlimited contacts. Mailjet charges with contact and email limits depending on the plan. For businesses with large contact lists but moderate sending frequency, Brevo's unlimited contacts model is more economical. For businesses with smaller lists that send frequently, pricing is comparable.

Calculate your specific scenario before choosing. The right pricing model depends on your list size and sending frequency, not on which model sounds better in the abstract.

European Data Processing

Mailjet's Paris headquarters and EU data infrastructure simplify GDPR compliance for European businesses. Brevo is also available in EU regions but is not EU-headquartered. For companies subject to strict European data residency requirements, Mailjet's native EU presence is a genuine compliance advantage.

This distinction matters for regulated industries like healthcare, finance, and government where data sovereignty is not optional. For most other businesses, both platforms handle GDPR compliance adequately.

Email Design and Template Flexibility

Mailjet and Brevo take different approaches to email design. Template variety, customization depth, and mobile responsiveness all affect how your emails look across inboxes. The right email editor can save hours of design time per campaign.

Consider how each platform handles dynamic content, personalization tokens, and conditional blocks. Being able to show different content to different segments within the same campaign reduces the number of emails you need to create and manage.

List Management and Segmentation

Effective email marketing depends on reaching the right subscribers with the right message. Mailjet and Brevo handle list management differently, from how they count subscribers to how they manage bounces and unsubscribes.

Segmentation capability directly impacts your campaign performance. Look at whether each platform supports behavioral segments, purchase-based targeting, and engagement scoring. More granular smart segments mean more relevant emails and better results.

Deliverability and Sender Reputation

Your email marketing investment is wasted if messages land in spam. Both Mailjet and Brevo provide deliverability tools, but their approaches to shared vs dedicated IPs, authentication, and compliance differ significantly.

Long-term email deliverability depends on list hygiene, engagement rates, and sender reputation management. Compare how each platform helps you maintain a clean list, identify disengaged subscribers, and optimize sending patterns for better inbox placement.