Overview

Loops and Kit (formerly ConvertKit) are both modern email platforms, but they serve different audiences. Loops is built for SaaS companies - it understands product events, user lifecycle, and application behavior. Kit is built for creators - it helps authors, coaches, and content creators grow their audience and sell digital products. See our Kit comparison page for more.

The Audience Question

Ask yourself: Are you building a SaaS product or a creator business? If you're building software and need to send emails based on user actions in your app, Loops is the better fit. If you're a creator building an audience and selling digital products, Kit is purpose-built for you. Read our SaaS email guide for more context.

Transactional vs Commerce

Loops includes transactional email for free with paid plans. This matters for SaaS - you need to send password resets, receipts, and system notifications. Kit doesn't offer transactional email at all. On the flip side, Kit has built-in digital product sales, paid newsletters, and commerce features that Loops lacks entirely. For a unified solution with Stripe integration, consider Sequenzy.

Pricing After Kit's Increase

Kit raised prices ~35% in October 2025 - their first increase in 12 years. At 5,000 subscribers, Kit is now $89/month while Loops is $49/month. Kit's free tier (10,000 subscribers) is still generous, but paid plans are no longer the budget option they used to be. Check our pricing page for a full comparison with Sequenzy.

Making the Choice

Don't choose based on features alone. Choose based on what you're building. SaaS company? Loops with segmentation and analytics. Creator business? Kit. Trying to do both with payment integration? Consider Sequenzy.

The Sequenzy Alternative

If you're a SaaS with Stripe billing or a creator who also needs transactional email, Sequenzy offers campaigns, AI sequences, and native Stripe integration at one predictable price.

Business Model Alignment

The most important factor is not features but business model alignment. Kit was designed for the creator economy: authors, coaches, podcasters, and YouTubers who monetize through content and courses. Every feature serves this audience. Loops was designed for SaaS companies building software products. Every feature serves that audience.

Using Kit for a SaaS company means paying for commerce features you will never use while lacking event tracking you desperately need. Using Loops for a creator business means missing landing pages, digital product sales, and the creator network that drives growth.

The Price Factor After Kit's Increase

Kit's 35% price increase in October 2025 changed the cost comparison significantly. At 5,000 contacts, Kit costs $89/month while Loops costs $49/month. That is nearly double. For SaaS companies, this math strongly favors Loops since Kit's higher price buys creator features irrelevant to software businesses.

For creators, the price increase makes Kit more expensive but the features remain essential. No other platform replicates Kit's combination of commerce, landing pages, and creator network. The question for creators is whether that ecosystem is worth $89/month, not whether Loops is cheaper.

Email Design Philosophy

Kit intentionally limits email design to keep newsletters looking personal and text-forward. This philosophy works well for creators building personal relationships with their audience. Rich HTML emails can feel corporate and reduce engagement for personal brands.

Loops supports more designed emails suitable for product announcements, feature launches, and branded SaaS communications. Neither platform has the most sophisticated email builder, but the design philosophy reflects their target audiences. Check our email editor comparison for more context on design tools.