Privy's pricing page
Captured from privy.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Privy plan should you choose?
Start here
Ecommerce stores running email and SMS campaigns. It is the first tier to check when you only need the core Privy workflow. Watch for: Contact count affects pricing
Public price
$30/mo
Starts at $30/month and scales with mailable contacts.
Main upgrade
SMS add-on
Stores adding SMS to email campaigns. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: SMS volume can add cost
Public price
$0/mo starting point
Monthly SMS credits, with credits rolling over to the next billing period.
High-volume or advanced
Pop-ups and Displays only
Stores that only need onsite list capture. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Does not replace email and SMS campaign plan
Public price
Starting at $24/mo
Based on monthly page views.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Shopify store starting email marketing
Privy: Privy starts at $30/month for email with unlimited email sends and 250 SMS credits.. Sequenzy: Sequenzy is SaaS-focused rather than ecommerce-store focused.. Privy is a better fit for ecommerce capture plus email/SMS.
SaaS onboarding emails
Privy: Privy's ecommerce features may not map to SaaS lifecycle needs.. Sequenzy: Sequenzy is built around SaaS lifecycle messaging.. Sequenzy is better for product-led SaaS email.
Onsite pop-up capture only
Privy: Privy's displays-only plan starts at $24/month.. Sequenzy: Sequenzy is not primarily a pop-up tool.. Privy wins for ecommerce onsite capture.
What to watch for
Email pricing is tied to mailable contacts.
SMS is handled through monthly credits.
Pop-ups-only pricing is separate from the email plan.
Privy pricing is ecommerce-specific
Privy combines email, SMS, and onsite capture, so its pricing makes the most sense for stores that care about pop-ups, displays, and ecommerce integrations.
The important cost driver is not just the email plan. Stores should model mailable contacts, SMS credits, page views for display-only use, and whether pop-ups, landing pages, segmentation, and automations are all replacing separate tools. Privy can be efficient for Shopify teams because capture and messaging live together. It is a poor category fit for SaaS teams that do not need ecommerce onsite conversion tools.
Use Privy alternatives to compare ecommerce capture and retention tools. Use Sequenzy vs Privy when you need to distinguish Shopify marketing from SaaS lifecycle email.
Privy vs Sequenzy
Privy is stronger for ecommerce list capture and SMS. Sequenzy is stronger for SaaS lifecycle email.
Privy vs Sequenzy
How Privy compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Privy is a clear ecommerce marketing fit with email, SMS, and pop-ups. Sequenzy is the better fit for SaaS lifecycle campaigns that do not need ecommerce onsite capture.
FAQ
Sources checked · Jun 16, 2026