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Campaigner pricing guide

Campaigner Pricing Explained

Campaigner prices by contact count, with Advanced unlocking deeper automation, segmentation, and ecommerce behavior triggers.

Updated Jun 16, 2026·2 checked sources·Independent guide
Quick answer

Campaigner pricing is contact-based. Current reviewed pricing lists Essentials from $14/month for 1,000 contacts and Advanced from $35/month for 1,000 contacts, with costs scaling up to 100,000 contacts. The Advanced plan is the important threshold for automation workflows, advanced segmentation, dynamic content, conditional triggers, and ecommerce behavior tracking. Reputation Defender is described as an optional add-on at 20% of the monthly plan cost.

Campaigner at a glance

3 plans
Starts at
Essentials starts at $14/month for 1,000 contacts
Pricing model
Contact-based pricing with feature gates and optional add-ons
Free plan
No permanent free plan; 30-day trial reported with credit card requirement
Best for
Marketers who want advanced segmentation and multi-path automation without buying an enterprise platform

Campaigner plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

Essentials

$14/mo+

Starts at 1,000 contacts; scales by contact count.

Teams running straightforward email campaigns.

  • Drag-and-drop editor
  • Templates
  • A/B testing
  • Autoresponders
  • Standard reporting

Watch-outs

  • Advanced automation and ecommerce behavior features require Advanced
Common step-up

Advanced

$35/mo+

Starts at 1,000 contacts; scales by contact count.

Marketers that need advanced segmentation and automation.

  • Automation workflows
  • Multi-path journeys
  • Advanced segmentation
  • Dynamic content
  • Conditional triggers

Watch-outs

  • Add-ons can increase total cost

Custom

Custom

Sales-led pricing.

Larger teams with deliverability, support, or volume needs.

  • Dedicated account support
  • Deliverability consulting
  • Custom plan structure

Watch-outs

  • Requires quote

Campaigner's pricing page

Captured from campaigner.com. Pricing changes often, so confirm the current numbers on the live page.

Campaigner pricing page
https://www.campaigner.com/pricing/View live pricing

Buying shortcut

Which Campaigner plan should you choose?

Check live pricing

Start here

Essentials

Teams running straightforward email campaigns. It is the first tier to check when you only need the core Campaigner workflow. Watch for: Advanced automation and ecommerce behavior features require Advanced

Public price

$14/mo+

Starts at 1,000 contacts; scales by contact count.

Main upgrade

Advanced

Marketers that need advanced segmentation and automation. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Add-ons can increase total cost

Public price

$35/mo+

Starts at 1,000 contacts; scales by contact count.

High-volume or advanced

Custom

Larger teams with deliverability, support, or volume needs. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Requires quote

Public price

Custom

Sales-led pricing.

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Basic campaign sender

Campaigner: Essentials from $14/month at 1,000 contacts.. Sequenzy: Better if SaaS lifecycle flows are needed.. Campaigner is solid for conventional campaign marketing.

Check fit

Ecommerce marketer using behavior triggers

Campaigner: Advanced from $35/month at 1,000 contacts.. Sequenzy: More SaaS-oriented than ecommerce-oriented.. Campaigner is stronger for ecommerce behavior automation.

Check fit

Deliverability-sensitive sender

Campaigner: Base plan plus possible Reputation Defender add-on.. Sequenzy: Compare total email program cost, not just base plan.. Add-ons can materially change Campaigner's real price.

What to watch for

The 30-day trial may require a credit card.

Reputation Defender can add 20% to monthly subscription cost.

Advanced automation requires the Advanced plan.

Campaigner pricing is about feature depth

Campaigner’s entry price can look competitive, but the important question is whether Essentials is enough. If your program needs automation paths, advanced segments, ecommerce behavior, and dynamic content, Advanced is the more realistic comparison point.

Also budget add-ons carefully. Deliverability and list-health tools can be valuable, but they change the total monthly cost.

Campaigner is best evaluated by use case. A simple promotional newsletter can start with Essentials. A marketer who wants conditional journeys, behavior-triggered emails, segmentation, and dynamic content should model Advanced from the beginning. If deliverability services are part of the purchase, include the add-on percentage in the estimate instead of treating it as optional later. That is where a low entry price can stop being the real price.

For SaaS buyers, Campaigner can still send campaigns, but the structure is not specifically built around product lifecycle stages. You may end up translating product events into a general marketing automation system. Compare the Campaigner alternatives and the Campaigner comparison if your team needs onboarding, activation, retention, and billing-triggered sequences rather than broad campaign automation.

Campaigner vs Sequenzy

Campaigner is a broad automation platform for campaign marketers. Sequenzy is narrower and better aligned with SaaS lifecycle email and generated sequence strategy.

Choose Campaigner for advanced campaign marketing and ecommerce-style automation. Choose Sequenzy when the emails need to follow SaaS customer state and the priority is shipping useful lifecycle sequences, not configuring a general campaign system.

Campaigner vs Sequenzy

How Campaigner compares with Sequenzy, which bills on emails sent rather than contact count.

Campaigner
Sequenzy
Pricing meter
Contact-based pricing with feature gates and optional add-ons
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.41 / 1k at the $49/mo for 120k emails tier.
Entry point
Essentials starts at $14/month for 1,000 contacts
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Marketers who want advanced segmentation and multi-path automation without buying an enterprise platform
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
The 30-day trial may require a credit card.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.41 / 1k at $49/mo for 120k emails

Tier
Emails
Plan
Per 1k
Free
2.5k emails/mo
$0/mo
$0 / 1k
1,000 contact tier
15k emails/mo
$19/mo
$1.27 / 1k
5,000 contact tier
60k emails/mo
$29/mo
$0.48 / 1k
10,000 contact tier
120k emails/mo
$49/mo
$0.41 / 1k
25,000 contact tier
210k emails/mo
$99/mo
$0.47 / 1k
30,000 contact tier
300k emails/mo
$149/mo
$0.50 / 1k
50,000 contact tier
600k emails/mo
$299/mo
$0.50 / 1k
100,000 contact tier
900k emails/mo
$399/mo
$0.44 / 1k
150,000 contact tier
1.2M emails/mo
$499/mo
$0.42 / 1k

Verdict

Campaigner can be powerful for marketers that need segmentation and automation, but its best capabilities sit behind Advanced and add-ons can raise the real bill. Sequenzy is better for SaaS lifecycle teams that want product-aware sequences instead of a general campaign automation suite.

FAQ

Sources checked · Jun 16, 2026