Yotpo's pricing page
Captured from yotpo.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Yotpo plan should you choose?
Start here
Reviews and UGC
Ecommerce brands collecting and displaying customer content. It is the first tier to check when you only need the core Yotpo workflow. Watch for: Billed by monthly order volume, not contacts
Public price
$89/mo
Starter from $15/mo, shown at $89/mo for up to 500 monthly orders. Pro from $119/mo, shown at $169/mo for up to 500 orders. Free up to 50 orders. Premium and Enterprise custom.
Main upgrade
Loyalty and Referrals
Stores building loyalty and referral programs. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Usage-based overages above 500 monthly orders
Public price
$199/mo
Pro starts at $199/mo including the first 500 monthly orders, then per-order overages. Free plan available. Premium and Enterprise custom.
High-volume or advanced
Multi-solution Yotpo package
Brands buying multiple retention products together. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Priced by monthly order volume
Public price
From $199/mo
Reviews plus Loyalty bundle Pro from $199/mo, shown at $368/mo in the 100 to 599 order range. Premium and Enterprise custom.
What Yotpo costs at your size
The cheapest plan that covers each size, from Yotpo's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Ecommerce retention stack
Yotpo: Yotpo pricing depends on selected products and demo-led package design.. Sequenzy: Sequenzy is narrower and email-focused.. Yotpo makes sense when reviews, loyalty, and retention products are part of the same purchase.
SaaS lifecycle email
Yotpo: Yotpo is likely over-scoped for SaaS-only email.. Sequenzy: Sequenzy aligns more directly with SaaS campaigns.. Sequenzy is better when ecommerce retention modules are not needed.
Shopify retention team
Yotpo: Yotpo can bundle retention products around ecommerce growth.. Sequenzy: Sequenzy is not a reviews or loyalty platform.. Yotpo wins when retention commerce tooling is the real requirement.
What to watch for
Yotpo pricing is not presented as a simple public email-only table.
Costs depend on which Yotpo products a brand needs.
The platform scope can exceed the needs of SaaS lifecycle email teams.
Costs beyond the headline price
- Reviews and Loyalty prices rise with monthly order volume using the slider on each product page.
- Loyalty Pro charges per-order overages above 500 monthly orders, starting at $0.20 per order from 501 to 1,000, then $0.10 and $0.05 at higher volumes.
- Reviews Pro can add a paid reviews booster for extra review requests above the order limit or require a prorated plan upgrade.
- Visual UGC on some plans, retail syndication, and live content moderation are paid add-ons.
- Non-Shopify platforms may carry added implementation and maintenance fees, and added store domains may carry added fees.
Yotpo pricing is product-bundle driven
Yotpo is not mainly a transparent email-send pricing page. The buying path is about choosing the retention products that fit an ecommerce brand.
The real package depends on whether the store needs reviews, UGC, loyalty, referrals, SMS, email, or multiple Yotpo products together. A quote can make sense if those retention modules share data and revenue goals. It is less compelling if the team only needs lifecycle email and does not need ecommerce trust, loyalty, or referral mechanics.
Start with Yotpo alternatives if you are comparing ecommerce retention suites. For a focused email workflow comparison, use Sequenzy vs Yotpo.
Yotpo vs Sequenzy
Yotpo is stronger for ecommerce retention suites. Sequenzy is stronger for focused SaaS lifecycle email.
Yotpo vs Sequenzy
How Yotpo compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Yotpo is a broader ecommerce retention platform with demo-led pricing. Sequenzy is easier to evaluate when you only need SaaS lifecycle email and do not need reviews, loyalty, or referral tooling.
FAQ
Sources checked · Jun 17, 2026
Written by Nic Polotnianko, co-founder of Sequenzy, which appears in this comparison. How we compare tools