Overview
Sendlane and Privy solve different parts of the e-commerce email puzzle. See our Sendlane comparison and Privy comparison for individual breakdowns.
Privy is a conversion platform that excels at turning website visitors into subscribers. Sendlane is an automation platform that excels at nurturing those subscribers into repeat buyers. Some stores use both together.
Pricing Comparison
- Sendlane: $100/month for 50,000 emails (unlimited contacts)
- Privy: ~$75/month (varies by feature set and contacts)
- Sequenzy: Free tier, then $29/month for 50,000 emails
Both are paid-only with no free tiers (Privy has a limited free plan for very small lists). Sequenzy is the most affordable option. See our pricing page.
Where Sendlane Wins
Email automation depth
Sendlane has 50+ pre-built e-commerce funnels with advanced behavioral triggers. Privy covers the basics (welcome, cart, post-purchase) but cannot match Sendlane's automation sophistication.
Built-in reviews
Sendlane includes product review collection and display at no extra cost. Privy has no review features. This alone can save $20-100/month on a separate review tool.
Behavioral segmentation
Sendlane tracks granular customer behavior for precise segmentation. Privy's segmentation is more basic, focused on purchase history and engagement.
Where Privy Wins
On-site conversion tools
Privy's popup builder, exit-intent detection, spin-to-win wheels, banners, and embedded forms are best-in-class for Shopify stores. If growing your email list is the priority, Privy is the tool for it.
SMS included natively
Privy includes SMS marketing on paid plans. Sendlane charges extra for SMS as an add-on.
Shopify-native experience
Privy lives inside the Shopify ecosystem with a top-rated Shopify app. The setup experience is smoother than connecting an external tool like Sendlane.
The Combination Approach
Many stores use Privy for on-site conversion (popups, forms) and a dedicated email platform (Sendlane, Klaviyo, or Sequenzy) for automation. This gives you best-in-class list building alongside sophisticated email workflows.
The downside is paying for two tools. If budget is a concern, Sequenzy at $29/month handles the email side at a fraction of Sendlane's cost, leaving more budget for Privy's conversion features.