Overview
Spently (now UpOrder) and Privy target different parts of the Shopify customer journey. See our Spently comparison and Privy comparison for individual breakdowns.
Spently optimizes post-purchase notification emails. Privy captures visitors before they buy with pop-ups and then markets to them with email and SMS. They complement each other well.
Pricing Comparison
- Spently: Free for 25 orders/month, ~$100/month at 500 orders
- Privy: Free for 100 contacts, $45/month for email (1,500 contacts)
- Both together: ~$145+/month
- Sequenzy: $29/month for 60,000 emails
See our pricing page for Sequenzy details.
Where Spently Wins
Receipt email optimization
Spently adds branding, product recommendations, discount codes, and social sharing to Shopify notification emails. These emails have 60-80% open rates, making them one of the most effective touchpoints for driving repeat purchases. Privy has no notification email capabilities.
Where Privy Wins
List building and conversion optimization
Privy is one of the strongest list building tools for Shopify. Pop-ups, spin-to-win wheels, exit-intent displays, and banner bars capture email and SMS subscribers. Spently does not build subscriber lists at all.
Email and SMS marketing
Privy sends email and SMS campaigns with cart abandonment recovery, welcome series, and promotional emails. Spently cannot send marketing emails.
Why Sequenzy Handles the Marketing Side
At $29/month, Sequenzy offers AI-generated email sequences, advanced automation, transactional email, and Shopify integration. It does not have Privy's pop-up builder or SMS, but handles email marketing with more AI power at a lower price. Pair with Spently for notification optimization and a separate pop-up tool if needed.
Top of Funnel vs Bottom of Funnel
Privy and Spently target completely different stages of the customer journey. Privy captures visitors at the top of the funnel with pop-ups, exit-intent displays, and gamified opt-in forms. Spently optimizes the bottom of the funnel by turning post-purchase notification emails into upsell opportunities.
This difference means they never compete for the same customer attention. A visitor encounters Privy's pop-up before purchasing and Spently's branded receipt after purchasing. Together they create a complete email revenue strategy from first visit to post-purchase.
List Building Economics
Privy's pop-ups and conversion tools directly grow your subscriber list, which increases the audience for all your email marketing. The value compounds over time: every new subscriber captured by Privy can receive campaigns from your marketing platform indefinitely.
Spently does not grow your list at all. It only reaches customers who have already purchased. For stores in growth mode where expanding the email audience is a priority, Privy addresses a need that Spently cannot.
Budget Allocation Strategy
If your budget only allows for one tool, prioritize based on your current situation. New stores with small audiences should invest in Privy for list building first since you need subscribers before you can optimize receipts. Established stores with steady order volume should consider Spently to capture incremental revenue from existing customers.
The most effective approach is staged: start with Privy for growth, add a marketing platform like Sequenzy for AI-generated campaigns, then add Spently when order volume makes receipt optimization worthwhile.