Sendlane's pricing page
Captured from sendlane.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Sendlane plan should you choose?
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Professional
Ecommerce teams moving away from contact-based billing. It is the first tier to check when you only need the core Sendlane workflow. Watch for: Final price depends on send volume input
Public price
From $100/mo
Starts at $100/mo for 50,000 email sends per month; scales with volume to $600/mo for 500,000 sends and $1,100/mo for 1,000,000 sends. Annual billing lists $1,000 per year for 50,000 sends and $11,000 per year for 1,000,000 sends.
Main upgrade
Enterprise
Larger ecommerce brands needing migration and account support. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Annual contract required
Public price
Custom annual contract
Annual contract plan with dedicated support, personal Slack channel, monthly program reviews, and white-glove onboarding.
High-volume or advanced
Enterprise Plus
High-volume brands needing deliverability resources. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Sales-led
Public price
Custom annual contract
High-touch annual plan for large senders needing frequent reviews and deliverability resources.
What Sendlane costs at your size
The cheapest plan that covers each size, from Sendlane's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Ecommerce brand with large dormant list
Sendlane: Send-volume model can be attractive.. Sequenzy: Better if the business is SaaS rather than store-first.. Sendlane's unlimited profiles model helps list-heavy ecommerce teams.
Team using SMS
Sendlane: SMS starts at the listed per-credit rate.. Sequenzy: Email-first lifecycle platform.. Sendlane is stronger for ecommerce email+SMS.
SaaS onboarding program
Sendlane: Sendlane can automate, but ecommerce is the core fit.. Sequenzy: Purpose-built for SaaS lifecycle email.. Sequenzy is the cleaner SaaS fit.
What to watch for
Pricing depends on average send volume.
Support tiers differ between Professional, Enterprise, and Enterprise Plus.
Sendlane was acquired by Privy, so buyer should verify current commercial terms.
Costs beyond the headline price
- Email overages are handled by auto-upgrading to the next plan tier or by paying a CPM overage per credit.
- SMS is billed separately from email, starting at $0.009 per credit inclusive of carrier fees, with 1 credit equal to 1 text message.
- SMS packages such as 1,000 credits for $21 and 10,000 credits for $175 carry a $10 monthly activation that includes the phone number.
- Dedicated support services including a Slack channel and program reviews are only available on an annual contract.
- Email plan upgrades may carry a prorated charge, downgrades take effect at the end of the billing period, and plan changes take 24 hours to process.
Sendlane pricing is send-volume first
Sendlane is positioned against contact-based ecommerce tools: store as many profiles as needed, then pay around sending activity. That can be attractive when your list is large but not everyone receives every campaign.
The model is strongest when an ecommerce brand has many historical profiles but sends selectively. The team should still estimate campaign cadence, automation volume, SMS credits, deliverability support, migration needs, and whether ecommerce reporting is central to the workflow. For SaaS teams, those ecommerce strengths may not translate into lifecycle fit.
Use Sendlane alternatives to compare ecommerce email and SMS platforms. Use Sequenzy vs Sendlane when you need to separate ecommerce revenue automation from SaaS lifecycle messaging.
Sendlane vs Sequenzy
Sendlane is ecommerce-heavy. Sequenzy is SaaS lifecycle-heavy.
Sendlane vs Sequenzy
How Sendlane compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Sendlane is compelling for ecommerce brands that prefer send-based pricing and unlimited profiles. Sequenzy is better when the email program is SaaS lifecycle automation rather than ecommerce revenue flows.
FAQ
Sources checked · Oct 8, 2026
Written by Nic Polotnianko, co-founder of Sequenzy, which appears in this comparison. How we compare tools