Craftsy email examples

The first email arrives on day 0 with “Thanks for joining Craftsy!” and “Let's get started”. It welcomes subscribers to online craft classes and sets expectations around tips, techniques, inspiration, and special deals. A newsletter follows on day 1 with a seasonal soup feature, then another on day 2 about making pajama pants. This gives the relationship an editorial start before the subscription pitch appears.

The cadence becomes crowded on day 3. Craftsy sends an onboarding email about popular projects, a digest of pumpkin recipes and patterns, and an upgrade prompt. Another onboarding email and another upgrade prompt arrive on day 4, followed by a third upgrade prompt and a class newsletter on day 5. The onboarding series contains six emails, while newsletters and upgrade prompts are each among the most common kinds in the sample. For your own welcome journey, this is a useful model for mixing education, inspiration, and monetization rather than reserving every early message for a sale.

Craftsy introduces Premium with “Your ticket to better crafting has arrived!” The email promises instructional classes, projects, and professional tips at a reduced first-year price. The next upgrade prompt uses “You’re invited to Craftsy Premium Membership” and “Become a better crafter, starting today!”, keeping the invitation broad while repeating the membership value.

On day 5, “Redeem your ticket to better crafting today” makes the offer more concrete by stating $1.79 for the first year. That progression gives each upgrade email a related message while adding a clearer price later. If you repeat an offer, use the early emails to establish the benefit and reserve a more explicit price or action for a later reminder.

Craftsy's subjects usually name a project, benefit, or learning idea directly. “Pajama Pants Are Cute, Comfy and Easy to DIY” reads like an article headline, while “Methods So Great You’ll Think They're Magic✨” adds a more playful hook. Subjects have a median length of 43 characters, and preview text often clarifies the email's role, as in “Your Craftsy newsletter is here!” or “Click to master your next skill!”.

A single CTA appears in the welcome email, one sewing newsletter, several onboarding and upgrade emails, and the class newsletter. The one product grid belongs to “Top Picks: Classes You'll Love”, which recommends classes across several craft categories and includes a single CTA as well. Copy this restraint when one action matters, but use a grid when the email's purpose is browsing multiple class options.