The Penny Hoarder starts with a welcome, then quickly mixes editorial digests with onboarding content and sponsored offers. Its emails include broad personal finance coverage, earning ideas, and messages that direct readers toward specific actions.
Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Day 0 after signupPart of a sequence
Day 1 after signupPart of a sequence
Updated Oct 3, 2026
The first email welcomes the subscriber, explains the newsletters and offers ahead, and asks for one action: confirming the email address. The next email is a digest about Social Security, Facebook Marketplace, debt, insurance, and related money topics. The sequence places a digest immediately after the welcome, before the later onboarding emails.
The cadence stays dense through the first week. Digest emails arrive on day 1, day 2, day 3, day 4, and day 5, with a newsletter on day 6. Some days carry more than one message, including the signup day and day 3. Most messages are digests, so recurring roundups are the most common email type in this sample.
The Penny Hoarder onboarding sequence contains the welcome email, an income-focused follow-up, and a Thrifty Pig introduction. The follow-up subject line, “You said you wanted more income *without* more work”, leads into 50 ways to earn extra income, along with recommendations for bank accounts, credit cards, freebies, and side gigs. The later email, “Get Paid to Try Something New”, introduces product testing, focus groups, and surveys and directs readers to explore available opportunities.
Sponsored offers are interspersed with the editorial emails. “Your Old Jewelry Could Be Worth Cash” promotes gold appraisal, prepaid shipping, payment for accepted offers, and free returns for declined offers. The gambling-tax digest includes a discount code, while the jewelry email includes free shipping.
Several subject lines reference a specific question, audience need, or opportunity, including “Who's hiring for the holidays?”, “Big gambling win? Think again”, and “The best bank promos of October 2026”. The median subject line length is 46 characters. Preview text appears on the welcome email, the income-focused onboarding email, and the jewelry email. These preview texts add details such as “Essential money advice coming your way”, “We've got 50 ideas for you”, and “See what your unwanted gold could be worth”.
The side-hustle digest uses blue and teal, while the Thrifty Pig email uses teal and is plain text. The welcome, jewelry, and Thrifty Pig emails each use a single CTA. The jewelry email also uses free shipping, and the gambling digest uses a discount code.
How often, when and how The Penny Hoarder emails its subscribers, measured from every email we received.
Every email The Penny Hoarder sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Every subject line and preview text, in the order they arrived.
