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Email examplesBrandsFormat

Format email examples

Portfolio website platform·format.com
Emails
10
Sequence
1
Typical send day
Day 18
Subject length
41 characters
Sending platform
SendGrid

All Format emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 15
Day 15
Day 16
+6 more

Sequence · 9 emails over 26 days

Format onboarding

Clone

New: Host video directly in your galleries

FormatFeature announcement
Remix

Format email marketing facts

How often, when and how Format emails its subscribers, measured from every email we received.

Emails captured
10 emails
Received
Oct 11, 2026 to Oct 22, 2026
Automated sequences
1
First 30 days
10 emails
Sending frequency
about 5.6 emails a week
Busiest send day
Sunday (30%)
Typical send time
Around 2 PM UTC
Subject line length
41 characters (median)
Emoji in subject lines
0%
Preview text set
100%
Discount codes
10%
Personalized emails
70%
Dark backgrounds
10%
Sending platform
SendGrid

The first 30 days after signup

Every email Format sent in its first month, grouped by the day it arrived.

  1. Day 15

    First email

    • Welcome to FormatOnboardingOnboarding
    • Make your perfect portfolio in minutes.OnboardingOnboarding
  2. Day 16

    • Design your dream portfolio with custom pages.Feature tipFeature tip
  3. Day 17

    • A portfolio that’s as creative as you.Feature tipFeature tip
    • New: Host video directly in your galleriesFeature announcementFeature announcement
  4. Day 18

    • 70% of your viewers are on mobile. Is your portfolio ready?Feature tipFeature tip
  5. Day 20

    2 days later

    • Your work moves. Your site should too.Upgrade promptUpgrade prompt
  6. Day 22

    2 days later

    • Command attention with a can’t-miss intro.OnboardingOnboarding
  7. Day 24

    2 days later

    • Set up your curated storefront.Activation nudgeActivation nudge
  8. Day 26

    2 days later

    • The elite (and easy) way to share client files.Feature tipFeature tip

Format's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Welcome to FormatYour 14-day trial starts today. Upload images to get started.Onboarding·Oct 11, 2026
  2. Make your perfect portfolio in minutes.It’s easier to create than you think.Onboarding·Oct 11, 2026
  3. Design your dream portfolio with custom pages.Easy, flexible, and visually stunning.Feature tip·Oct 12, 2026
  4. A portfolio that’s as creative as you.Decide every detail of your portfolio.Feature tip·Oct 13, 2026
  5. New: Host video directly in your galleriesNo embeds. No custom build. Just upload.Feature announcement·Oct 13, 2026
  6. 70% of your viewers are on mobile. Is your portfolio ready?Easily adjust your portfolio for mobile impact.Feature tip·Oct 14, 2026
  7. Your work moves. Your site should too.Give your motion work the stage it deserves.Upgrade prompt·Oct 16, 2026
  8. Command attention with a can’t-miss intro.Control your site’s viewing experience from the start.Onboarding·Oct 18, 2026
  9. Set up your curated storefront.Supplement your income by selling products and services.Activation nudge·Oct 20, 2026
  10. The elite (and easy) way to share client files.Keep track of every client file and interaction.Feature tip·Oct 22, 2026

Format's email strategy at a glance

We captured 10 emails from Format after signing up, mostly feature tip, onboarding and feature announcement emails. They form 1 automated sequence you can follow day by day.

Its typical email arrived 18 days after signup, it sends with SendGrid, its designs lean purple and yellow and 70% of its emails use personalized.

Its subject lines run about 41 characters, and 10% are questions.

Brand colors in its emails

  • #ffffff
  • #000000
  • #9281b9
  • #e9ee64
  • #e64c3c
  • #facdad

Send emails like Format's, for your brand

Clone Format's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Format's emails have in common

Styles

Personalized70%Video70%Single CTA30%Discount code10%

Colors

Purple90%Yellow70%Orange50%Red40%Green20%

Sending platforms

SendGrid100%

Compare these emails across brands

  • Onboarding email examples2592
  • Upgrade prompt email examples259
  • Activation nudge email examples796

Other brands

  • The Information223 emails
  • Humble Bundle107 emails
  • Aéropostale65 emails
  • Express64 emails
  • DermStore55 emails
  • Adore Me54 emails
  • Aveda51 emails
  • Janie and Jack47 emails

Frequently asked questions

What email platform does Format use?

Format's emails in this gallery were sent with SendGrid, detected from their delivery headers.

How many emails does Format send after signup?

We captured 10 emails from Format across 1 sequence.

Does Format send a welcome email?

We did not capture a dedicated welcome email from Format. Its first emails are listed above in the order they arrived.

How often does Format send emails?

Format sent about 5.6 emails a week over the time we were subscribed.

When does Format send its emails?

30% of Format's emails arrived on a Sunday, its busiest day, and the typical email arrived around 2 PM UTC.

What kind of emails does Format send?

Of the emails we captured: 90% lifecycle and 10% product update.