Sportsman’s Warehouse email examples

The first email is a welcome message sent on day 0: “Welcome! Enjoy 10% off at Sportsman's Warehouse ⛺”. It gives new subscribers a 10% discount on a qualifying first order, then adds free shipping, recommended gear, rewards, store support, and shopping categories. A product grid helps turn the welcome into a shopping path rather than a simple confirmation.

The next email is also on day 0, but it changes to a sale message: “Hunt Gear, Now Up to 40% Off”. Its content promotes hunting discounts, free shipping, rewards, clearance, top deals, and a first-purchase offer. This sequence does not wait for the welcome message to finish before introducing a seasonal or category-specific promotion.

The pattern continues on day 1, when another welcome email is followed by “Flash Sale ⚡Ends TODAY!”. The second welcome message repeats the 10% first-order offer and points to popular products, clearance, rewards, and store locations. The flash sale supplies a one-day deadline and up to 40% off cookout products, giving the first week both onboarding guidance and immediate reasons to shop.

Sportsman’s Warehouse’s automated onboarding sequence contains four emails: the two welcome messages, the Explorewards onboarding email, and the activation nudge. On day 2, “Get More with our Explorewards Loyalty Program!” shifts the focus from discounting to account value, explaining points and exclusive offers. This gives subscribers a reason to register even if they are not ready to use the first-order incentive.

The sequence returns to that incentive on day 5 with “⏳ Last chance for 10% off your gear! ⏳”. The email makes expiration the central message, adds an activation CTA, and links to products and store resources. Between those sequence emails, sale messages continue on day 3 and day 6, including new deals and the October firearm sale. That interleaving keeps promotional content present while the automated path moves from welcome to loyalty to activation.

Across the emails, free-shipping information and rewards benefits recur alongside sale or first-order messaging. Discount codes appear in the first welcome email, the second welcome email, the day 5 nudge, and the October firearm sale. Personalized treatment is more selective, appearing in the hunting sale, the second welcome email, and the hot-buys email.

The subject lines favor direct category or offer language: “New Hot Buys are Here🔥Save Up to 40%” states the promotion immediately, while “The October Gun Sale Starts Now” names both the event and its timing. Half of the subject lines use an emoji, usually alongside urgency or savings. The median subject length is 38 characters, which keeps the main offer visible without making the line feel like a full sentence.

Preview text often supplies the missing reason to open. “Up to 40% Off Select Outdoor Cookout Must Haves” clarifies the flash-sale subject, while “Register your account and start earning points today.” explains the loyalty CTA. The first welcome preview, “Gear up for unforgettable”, is a fragment, whereas other previews use complete product, quality, or urgency statements. You can copy this division: put the event or offer in the subject, then use the preview to specify the product, action, or benefit.