In the order they arrived, from the first email after signup.
How often, when and how Hammacher Schlemmer emails its subscribers, measured from every email we received.
Every email Hammacher Schlemmer sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 6
3 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Hammacher Schlemmer after signing up: sale / discount and welcome emails.
33% of its emails arrived on the day we signed up, it sends with mostly SendGrid, and also Mailchimp Transactional, its designs lean teal and 67% of its emails use single cta.
Its subject lines run about 30 characters.
