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Email examplesBrandsTourRadarSeasonal campaign

TourRadar Black Friday travel deals

Promotes Black Friday discounts on trips across several destinations and invites readers to join TourRadar+ for additional savings. Destination-specific deal blocks and an app download prompt round out the email.

TourRadar

Day 26 after signup

Up to 70% off India, Vietnam, Europe: Black Friday

This week's early-access deals are in. Join TourRadar+ free to save on top.

Why it works

  • Lead with the seasonal offer and explain how a membership can add savings before asking readers to join.
  • Group discounts by destination so readers can quickly find deals relevant to their travel plans.
  • Keep the main offer prominent, then place secondary app and support information after the deal details.

How it is built

  1. Discount-led headline
  2. Membership savings explanation
  3. Support reassurance
  4. Membership benefit reminder
  5. Destination deal grid
  6. App download prompt
  7. Terms and unsubscribe
Email copy

Sign up   Up to 70% off India, Vietnam, Europe and more. Join free and save on top. Pick a destination below to see all its Black Friday deals. Join TourRadar+ for free and sign in to save up to 3% on your first booking, on top of the operator's deal, applied automatically at checkout, no code needed. New deals every week. This week's are live now. Join TourRadar+ free Every booking comes with 24/7 support from our Travel Experts.   Join for free Save up to 3% on your first booking. Join TR+ 1 booking 4 bookings   Black Friday deals by destination Four destinations to start with. Join free to see your member price on every trip. Up to 53% off Europe Up to 50% off Vietnam Up to 70% off India Up to 40% off Italy     Download our app explore, inspire, book and manage your next adventure Scan to download     Kärntner Ring 5-7 Top 304-306, Vienna, 1010, Austria You can unsubscribe from this email or view our Terms & Conditions To ensure you continue receiving our emails in your inbox, please add explore@mail.tourradar.com to your address book or trusted sender list. Fares and offers are correct at time of sending and subject to availability and may be changed or withdrawn at any time. Promo codes can't be combined with your TourRadar+ saving; you get whichever saves you more. View full Terms and Conditions on our website.

Brand
TourRadar
Industry
Ecommerce · Travel tours
Type
Promotional
Email
Seasonal campaign
Sent
Day 26 after signup
Sent at
Wed, 7:40 PM UTC
From
TourRadar <explore@mail.tourradar.com>
Sent with
Iterable
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 26 links
Length
239 words · 1 min read
Images
10
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Helvetica Neue
Dark mode
No custom styles

Colors

  • #e22b2c
  • #ffffff
  • #06485e
  • #c32224
  • #323637
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