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Email examplesBrandsTourRadarSeasonal campaign

TourRadar Black Friday Peru deals email

TourRadar uses the story of Peru’s handwoven Inca rope bridge to introduce Black Friday travel deals. The email features discounted Peru trips, promotes extra savings through TourRadar+, and highlights other destinations on sale.

TourRadar

Day 41 after signup

Peru rebuilds this bridge by hand every year 🇵🇪

Save up to 50% on Peru this Black Friday: Machu Picchu, Lake Titicaca and the Sacred Valley. Join TourRadar+ free and save up to 3% more on your first trip.

Why it works

  • Open with a specific destination story to give the sales message an engaging editorial angle.
  • Follow the story with a clear offer, then make the discounted trip options easy to compare in a product grid.
  • Keep the main booking action prominent while presenting membership savings as a secondary benefit.

How it is built

  1. Travel story headline
  2. Peru deal introduction
  3. TourRadar+ savings prompt
  4. Discounted trip grid
Email copy

Sign up   From Machu Picchu to the last Inca rope bridge Every June, Quechua communities reweave Q'eswachaka, the last Inca rope bridge, by hand. Inca Treasures, below, takes you there and to Machu Picchu, at a Black Friday price. Join TourRadar+ for free and your first booking saves up to 3% more, applied automatically at checkout, no code needed.   See Peru deals 24/7 support from real Travel Experts, anytime. Join for free Save up to 3% on your first booking. Join TR+ 1 booking 4 bookings Peru trips for you 29% off Inca Treasures - 6 Days by Waman Adventures 5.0 ★ (80) From US$1,345 US$955 15% off Essential South by LimaTours 4.9 ★ (22) From US$1,505 US$1,279 15% off Best of Peru by LimaTours 4.7 ★ (38) From US$1,235 US$1,049 See all Peru deals Other destinations on sale Up to 56% off Europe Up to 70% off India Up to 50% off Vietnam Up to 42% off Costa Rica     Download our app explore, inspire, book and manage your next adventure Scan to download     Kärntner Ring 5-7 Top 304-306, Vienna, 1010, Austria You can unsubscribe from this email or view our Terms & Conditions To ensure you continue receiving our emails in your inbox, please add explore@mail.tourradar.com to your address book or trusted sender list. Fares and offers are correct at time of sending and subject to availability and may be changed or withdrawn at any time. Promo codes can't be combined with your TourRadar+ saving; you get whichever saves you more. View full Terms and Conditions on our website.

Brand
TourRadar
Industry
Ecommerce · Travel tours
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Thu, 1:35 PM UTC
From
TourRadar <explore@mail.tourradar.com>
Sent with
Iterable
Product grid
All seasonal campaign email examples

Breakdown

See this email for your brand

Try it
  • Other destination deals
  • App promotion and footer
  • Calls to action
    0 buttons, 30 links
    Length
    273 words · 1 min read
    Images
    13
    Layout
    Multi-column · Visual
    Voice
    Informative
    Language
    English
    Fonts
    Helvetica Neue
    Dark mode
    No custom styles

    Colors

    • #e22b2c
    • #ffffff
    • #06485e
    • #075b77
    • #323637
    Red emailsBlue emailsLight emails

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