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Email examplesBrandsTourRadarSeasonal campaign

TourRadar Black Friday membership offer

Invites readers to join TourRadar+ for free to save up to 3% on top of Black Friday tour deals. It emphasizes the limited time remaining and repeats the membership signup call to action.

TourRadar

Day 25 after signup

Join free: save on top of every Black Friday deal

Last few hours for this week's deals. Your first booking saves up to 3% on top.

Why it works

  • Lead with the seasonal deadline, then explain how joining unlocks additional savings on the existing deals.
  • Make the offer easy to understand by stating the savings, that membership is free, and that no code is needed.
  • Repeat one consistent signup action after the benefits so readers can act at multiple points in the email.

How it is built

  1. Urgent seasonal headline
  2. Membership savings explanation
  3. Signup call to action
  4. Membership benefits
  5. Repeated signup prompt
  6. App promotion and footer
Email copy

Sign up   Last few hours: join free and save on top of every Black Friday deal. Join TourRadar+ for free and sign in: your TourRadar+ saving comes off on top of the operator's Black Friday deal, on every tour across the site. Your first booking saves up to 3%, and a new set of deals replaces this one in a few hours. Join free before these deals are replaced. Join TourRadar+ free   Join for free Save up to 3% on your first booking. Join TR+ 1 booking 4 bookings 2,500 operators The widest choice in one place Booking protection Always included, just in case 500k shared experiences Reviews, moments and community posts 24/7 support Real Travel Experts, anytime Join free, sign in, and save on top of every deal. It costs nothing and takes a minute. Your saving is applied automatically at checkout, no code needed. Join TourRadar+ free   Download our app explore, inspire, book and manage your next adventure Scan to download     Kärntner Ring 5-7 Top 304-306, Vienna, 1010, Austria You can unsubscribe from this email or view our Terms & Conditions To ensure you continue receiving our emails in your inbox, please add explore@mail.tourradar.com to your address book or trusted sender list. Fares and offers are correct at time of sending and subject to availability and may be changed or withdrawn at any time. View full Terms and Conditions on our website.

Brand
TourRadar
Industry
Ecommerce · Travel tours
Type
Promotional
Email
Seasonal campaign
Sent
Day 25 after signup
Sent at
Tue, 7:46 PM UTC
From
TourRadar <explore@mail.tourradar.com>
Sent with
Iterable
Countdown
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 19 links
Length
238 words · 1 min read
Images
6
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Helvetica Neue
Dark mode
No custom styles

Colors

  • #075b77
  • #ffffff
  • #06485e
  • #e22b2c
  • #323637
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