Day 0
Day 6
Day 7
Sequence · 3 emails over 7 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 7 days
How often, when and how Macy's emails its subscribers, measured from every email we received.
Every email Macy's sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 6
6 days later
Day 7
Day 13
6 days later
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Macy's after signing up: onboarding, welcome and sale / discount emails. They form 1 automated sequence you can follow day by day.
25% of its emails arrived on the day we signed up.
Its subject lines run about 37 characters.