Day 0
Day 0
Sequence · 2 emails on signup day
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 2 emails on signup day
How often, when and how Selfridges emails its subscribers, measured from every email we received.
Every email Selfridges sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 6
6 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Selfridges after signing up: welcome and product launch emails. They form 1 automated sequence you can follow day by day.
67% of its emails arrived on the day we signed up, its designs lean yellow and all of its emails use personalized.
Its subject lines run about 30 characters.