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Email examplesBrandsMacy'sSeasonal campaign

Macy’s fall sale email

Macy’s promotes its fall sale with discounts across bras, underwear, pajamas, socks, sweaters and jewelry. Category links and brief deal descriptions guide shoppers to browse the offers.

Macy's

Day 21 after signup

Up to 60% off bras, underwear, PJs & more

Our BIGGEST Fall Sale has arrived

Why it works

  • Lead with the seasonal sale and its broad discount range so readers understand the campaign at a glance.
  • Group offers by product category, making it easy for different shoppers to find relevant deals.
  • Keep each deal concise by pairing the item category with its discount or starting price.

How it is built

  1. Sale headline
  2. Category navigation
  3. Apparel deal sections
  4. Seasonal accessories offers
  5. Store service links
  6. Footer and policies
Email copy

Top deals Fall styles Fall in love with your new top-drawer essentials Bras Women’s Underwear Men’s Underwear Men’s Pajamas Women’s Pajamas Socks Shop all Find the right style for every fit Comfortable & casual Bras & bralettes starting at $12.99. Reg. $24-$54 Supportive & smooth 40-60% off bras from Bali, Wacoal, Warner’s & more. Comfortable coverage 5 for $30 women's underwear from Vanity Fair, Bali & more. Reg. $9.50-$14.50 ea. Breathable boxers 40-60% off men's underwear from Calvin Klein, Lacoste & more. Restock for the kids, too Comfy basics 25-50% off girls’ bras & underwear from Calvin Klein, Nike & more. Essentials that hold up 25-50% off boys’ briefs & undershirts from Calvin Klein, Nike & more. Fleece, flannel & more styles to keep you warm at night 40-50% off Men’s pajamas from Tommy Hilfiger, Calvin Klein & more. 40-60% off Women’s pajamas from I.N.C., Charter Club, State of Day & more. $11.99 Pajama separates from Charter Club, Roudelain, State of Day & more. Reg. $24-$40 $24.99 & under Kids’ pajamas. Reg. $34-$44 Breaking in fall boots starts with thick & supportive socks 40-60% off men’s socks 40% off women’s socks 50% off kids’ socks Make your last layer as comfortable as your first Starting at $69.99 Charter Club cashmere. Macy’s Exclusive. Reg. $159-$349 40-60% off Men’s cashmere & merino wool sweaters. 55-75% off fashion jewelry Shop now More to explore Buy online, pick up in store Find your Macy’s store Free styling services Sign up for texts & get 25% off Sign Up View OnlineUnsubscribeCustomer ServiceStore LocatorMacy's Credit Card Regular and original prices reflect offering prices that may not have resulted in actual sales. See Pricing Policy. Note: If you signed up to receive email alerts from Citibank N.A. regarding your Macy's Credit Account, you will continue to receive these alerts even if you unsubscribe. To opt-out or change your communication preferences regarding your Credit Account, visit Macy's Credit Card, sign into your account, and go to Manage Credit Alerts. Macys.com LLC, 151 West 34th Street, New York, NY 10001 Macy's Credit and Customer Service, PO Box 8113, Mason, OH 45040 Shipping PolicyReturn PolicyPrivacy PolicyLegal Notice

Brand
Macy's
Industry
Ecommerce · Department store
Type
Promotional
Email
Seasonal campaign
Sent
Day 21 after signup
Sent at
Sat, 12:24 PM UTC
From
Macy's <no-reply@em.macys.com>
All seasonal campaign email examples

Breakdown

Main button
“Fall in love with your new top-drawer essentials”
Calls to action
9 buttons, 90 links
Length
361 words · 2 min read
Images
21
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Macys Sans, TTRamillas-Regular
Dark mode
Custom dark styles

Colors

  • #e01a2b
  • #ffffff
  • #ab0000
  • #cc0000
  • #000000
Red emailsOrange emailsLight emails

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