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Email examplesBrandsMacy'sSeasonal campaign

Macy's Black Friday deals email

Macy's showcases Black Friday deals under $25 across apparel, beauty, home, and toys. It also promotes a toy gift guide, a Veterans Day sale, and in-store services.

Macy's

Day 40 after signup

Black Friday: 25 deals under $25

Shop the best of Black Friday + check back each week

Why it works

  • Lead with a clear price point and seasonal hook so readers immediately understand the offer.
  • Organize a broad assortment into category sections, making it easy to scan for relevant deals.
  • Place related gift guides and sale promotions after the main offer to add useful paths without distracting from it.

How it is built

  1. Black Friday deal headline
  2. Category navigation
  3. Discount product grid
  4. Toy gift guide feature
Email copy

Top deals Gift Guide + NEW DEALS DROP EVERY FRIDAY 25 under $25: the BEST of Black Friday Women Men Kids & Toys Shoes Handbags Jewelry Beauty Home Bed & Bath Deals for him & her Starting at $19.99 Women’s sweaters from Style & Co. and more. Reg. $44.50-$99.50 Under $25 Sweaters. Reg. $34-$39 Under $25 Men’s thermals from Weatherproof Vintage & more. Reg. $40-$60 40% off Chenille matching sets. Deals on beauty & accessories $14 Philosophy shower gel. Reg. $28 $10 Too Faced lip oil gloss ornament. Reg. $23 $25 Elizabeth Arden coffret set. Reg. $38 $24.99 I.N.C. triangle scarves. Reg. $68 $12.99 Levi’s® beanies. Reg. $26 Starting at $10 Fashion jewelry.
Reg. $29.50-$65 Starting at $14.99 Boxed fashion jewelry gifts. Reg. $32-$100 $19.99 Men’s Isotoner gloves. Online only. Reg. $48 Under $15 Winter accessories.
Reg. $28-$48 $24.99 Steve Madden 3-pc. headband & glove set. Reg. $48 Deals for the home Starting at $12.99 Frying pans, roasters & more from Arch Studio & more. Reg. $35-$299.99 Starting at $21.99 Comforter sets.
Reg. $80-$100 $9.99 Art & Cook bowl sets. Reg. $32 Starting at $10.99 Bakeware from Farberware & more.
Reg. $16-$357.99 Starting at $8 Spatulas, whisks & more. Reg. $14-$234 Starting at $12.99 Towels from Lacoste & more. Reg. $16-$140 Deals for the kids Starting at $21.99 Kids’ coats & jackets. Reg. $55-$140 Starting at $10 Kids’ socks, underwear & more. Reg. $25-$45 Starting at $17.99 Kids’ pajamas.
Reg. $34-$44 Under $20 Kids’ Winter accessories. Reg. $25-$32 Starting at $17 Kids’ sweaters. Reg. $42-$60 Starting at $19.99 Toys from Hot Wheels, LEGO® & more. Reg. $21.99-$54.99 The most-wanted toy list We’ve rounded up the season’s top toys from kid-approved picks to beloved characters & more. Shop the Toy Gift Guide Shop up to 60% off during our Veterans Day Sale Find something new for every room with 20-60% off furniture, mattresses & rugs. Furniture Mattresses Rugs Closeouts More to explore Buy online, pick up in store Find your Macy’s store Free styling services Sign up for texts & get 25% off Sign Up View OnlineUnsubscribeCustomer ServiceStore LocatorMacy's Credit Card Regular and original prices reflect offering prices that may not have resulted in actual sales. See Pricing Policy. Note: If you signed up to receive email alerts from Citibank N.A. regarding your Macy's Credit Account, you will continue to receive these alerts even if you unsubscribe. To opt-out or change your communication preferences regarding your Credit Account, visit Macy's Credit Card, sign into your account, and go to Manage Credit Alerts. Macys.com LLC, 151 West 34th Street, New York, NY 10001 Macy's Credit and Customer Service, PO Box 8113, Mason, OH 45040 Shipping PolicyReturn PolicyPrivacy PolicyLegal Notice

Brand
Macy's
Industry
Ecommerce · Department store
Type
Promotional
Email
Seasonal campaign
Sent
Day 40 after signup
Sent at
Thu, 1:36 PM UTC
From
Macy's Black Friday <no-reply@em.macys.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“+ NEW DEALS DROP EVERY FRIDAY”

See this email for your brand

Try it
  • Seasonal sale promotion
  • Store services footer
  • Calls to action
    16 buttons, 136 links
    Length
    476 words · 2 min read
    Images
    32
    Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Macys Sans, TTRamillas-Regular
    Dark mode
    Custom dark styles

    Colors

    • #f30000
    • #ffffff
    • #e01a2b
    • #ab0000
    • #000000
    Red emailsLight emails

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