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Email examplesBrandsMacy'sSeasonal campaign

Macy’s Black Friday deals email

Macy’s promotes Black Friday gift deals across women’s, men’s, kids’, and home categories. The email groups product offers by recipient and occasion, with discounted prices and shopping links.

Macy's

Day 41 after signup

NEW! 1000s of brand new Black Friday deals just dropped

Grab must-have gifts of the season for everyone on your list

Why it works

  • Lead with the seasonal shopping moment so readers immediately understand why the offers are timely.
  • Organize the merchandise by recipient and occasion to make a large selection easier to browse.
  • Pair product names with clear discount amounts or prices so shoppers can scan the offers quickly.

How it is built

  1. Deals header
  2. Category navigation
  3. Gift categories
  4. Product offers and prices
  5. Additional shopping services
  6. Policy and contact footer
Email copy

Top deals Gift Guide Don’t miss this week’s deal drops Women Men Kids & Toys Shoes Handbags Jewelry Beauty Home Bed & Bath Luxuries she’ll cherish Up to 50% off Select fragrances from Marc Jacobs & more, 30-50% off. 50-70% off Fine jewelry from Badgley Mischka & more. 40-50% off Women’s boots & shoes from Steve Madden, GUESS & more. $99.99 Women’s Calvin Klein faux fur jacket. Reg. $280 Under $50 Women’s sweaters from I.N.C., Vince Camuto & more. Reg. $44.50-$99.50 $99 Macy’s multi-gemstone bracelet in sterling silver. Reg. $450 Top brands he’ll love to unwrap Up to 50% off Men’s colognes from Givenchy & more, 30-50% off 25-55% off Watches from Citizen, Bulova & more. 30% off Skincare from Kiehl’s Since 1851. Starting at $99.99 Men’s wool-blend overcoat from Calvin Klein, Michael Kors & more. Reg. $395-$595 Starting at $39.99 Men’s merino sweaters from Alfani & more. Reg. $85-$129 Starting at $29.99 Men’s boots from Steve Madden, Club Room, & more. Reg. $79.99-$140 Gifts straight from their list 20-40% off Select LEGO® building sets. Starting at $19.99 Kids’ coats & jackets. Reg. $55-$140 Starting at $11.99 Dolls & action figures from Super Mario, Disney Princess & more. Reg. $14.99-$49.99 40-60% off Kids’ & baby styles. Starting at $14.99 Tabletop games. Reg. $24-$60 60% off Frango Chocolates. Gifts for the one who loves to host $129.99 GreenPan Dover 12-pc. cookware set. Reg. $299.99 Starting at $29.99 Throws from Hotel Collection & more. Reg. $130-$250 Starting at $99 Nespresso machines. Reg. $159-$529.95 $19.99 Illume candles. Reg. $32 Starting at $39.99 Robes from Lacoste & more. Reg. $100-$200 25% off Gifts from Michael Aram & more. More to shop More to explore Buy online, pick up in store Find your Macy’s store Free styling services Sign up for texts & get 25% off Sign Up View OnlineUnsubscribeCustomer ServiceStore LocatorMacy's Credit Card Regular and original prices reflect offering prices that may not have resulted in actual sales. See Pricing Policy. Note: If you signed up to receive email alerts from Citibank N.A. regarding your Macy's Credit Account, you will continue to receive these alerts even if you unsubscribe. To opt-out or change your communication preferences regarding your Credit Account, visit Macy's Credit Card, sign into your account, and go to Manage Credit Alerts. Macys.com LLC, 151 West 34th Street, New York, NY 10001 Macy's Credit and Customer Service, PO Box 8113, Mason, OH 45040 Shipping PolicyReturn PolicyPrivacy PolicyLegal Notice

Brand
Macy's
Industry
Ecommerce · Department store
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Fri, 4:55 PM UTC
From
Macy's Black Friday <no-reply@em.macys.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Don’t miss this week’s deal drops”
Calls to action
10 buttons, 121 links
Length
425 words · 2 min read
Images
32, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Macys Sans, TTRamillas-Regular
Dark mode
Custom dark styles

Colors

  • #e01a2b
  • #ffffff
  • #ab0000
  • #cc0000
  • #000000
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