Macy's welcome series

3 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Macy’s–here’s 25% off to get things started 🎉Let’s celebrate your arrival in style
Day 66 days later
Email 2 · OnboardingWelcome back to Macy's! 🥳Plus, tell us what you want to see in your inbox
Day 71 day later

What each email does

Day 0First emailWelcomeWelcome to Macy’s–here’s 25% off to get things started 🎉Macy’s welcomes the new subscriber with a discount code for a future purchase. It also highlights shopping categories and in-store services.
Day 66 days laterOnboardingWelcome back to Macy's! 🥳Macy's highlights summer styles and shopping options, including store pickup and styling services. It also invites subscribers to sign up for texts in exchange for a discount.

OnboardingYou told us what you like & we listened!Macy’s follows up with product picks based on the recipient’s stated preferences, alongside seasonal deals and ways to shop in store.

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