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Email examplesBrandsMacy'sSeasonal campaign

Macy's Black Friday kitchen deals email

Macy's promotes Black Friday discounts on kitchen and dining products with a Thanksgiving checklist organized around items to prepare, serve, and store a holiday meal. It pairs product categories with individual offers and shopping links.

Macy's

Day 39 after signup

Black Friday deals: up to 65% off kitchen essentials

Save on your Thanksgiving kitchen & table

Why it works

  • Frame seasonal deals around a practical occasion checklist to give shoppers a clear reason to browse.
  • Pair each suggested item with a concise discount and a direct shopping action so the offer is easy to scan.
  • Place related extras after the main checklist to extend the product selection without interrupting its flow.

How it is built

  1. Promotional header and navigation
  2. Thanksgiving checklist headline
  3. Kitchen category links
  4. Checklist product offers
  5. Additional discounted extras
  6. Store services and footer
Email copy

Top deals Gift Guide Thanksgiving checklist: 6 things to check off now at our best deals Dinnerware Serveware Flatware Drinkware Bakeware Cookware Kitchen Shop all ☐ A roasting pan for the turkey 20% off Hestan roasters & more Shop now ☐ A carving set to serve 40% off cutlery From Henckels & more. Shop now ☐ A platter for the centerpiece 40-65% off dining & entertaining From Haven & more. Shop now ☐ Glasses for every toast 65% off The Cellar glassware & more Macy’s Exclusive. Shop now ☐ Silverware to set a full table 40-60% off flatware From Oneida & more. Shop now ☐ Storage for the leftovers $19.99 Pyrex glass storage set 10-pc. container set. Reg. $72 Shop now Add a few extras, too Starting at $7 Spatulas, whisks & more. Reg. $20-$200 Up to $170 off Le Creuset bakeware & more. Reg. $34-$640 40% off Cutting boards from John Boos & more. More to explore Buy online, pick up in store Find your Macy’s store Free styling services Sign up for texts & get 25% off Sign Up View OnlineUnsubscribeCustomer ServiceStore LocatorMacy's Credit Card Regular and original prices reflect offering prices that may not have resulted in actual sales. See Pricing Policy. Note: If you signed up to receive email alerts from Citibank N.A. regarding your Macy's Credit Account, you will continue to receive these alerts even if you unsubscribe. To opt-out or change your communication preferences regarding your Credit Account, visit Macy's Credit Card, sign into your account, and go to Manage Credit Alerts. Macys.com LLC, 151 West 34th Street, New York, NY 10001 Macy's Credit and Customer Service, PO Box 8113, Mason, OH 45040 Shipping PolicyReturn PolicyPrivacy PolicyLegal Notice

Brand
Macy's
Industry
Ecommerce · Department store
Type
Promotional
Email
Seasonal campaign
Sent
Day 39 after signup
Sent at
Wed, 1:28 PM UTC
From
Macy's Black Friday <no-reply@em.macys.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Dinnerware”
Calls to action
14 buttons, 80 links
Length
280 words · 1 min read
Images
14
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Macys Sans, TTRamillas-Regular
Dark mode
Custom dark styles

Colors

  • #e01a2b
  • #ffffff
  • #ab0000
  • #cc0000
  • #000000
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