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Email examplesBrandsMacy'sSeasonal campaign

Macy's Black Friday beauty deals email

Macy's highlights Black Friday beauty deals, including limited-time fragrance discounts, beauty gift sets, and complimentary gifts with select purchases. Multiple shopping buttons direct readers to featured brands and the broader beauty selection.

Macy's

Day 38 after signup

Today only: 50% off Yves Saint Laurent Libre L'Eau Nue

Plus, your Black Friday deals are here

Why it works

  • Lead with a timely seasonal shopping angle, then make the featured category clear right away.
  • Pair product discounts with specific gift-set offers and give each major shopping section a direct call to action.

How it is built

  1. Promotional navigation
  2. Beauty deals headline
  3. Discounted product grid
  4. Brand gift offers
  5. Additional shopping links
Email copy

Top deals Gift Guide Your haul of fame starts here Shop all beauty $25 Carolina Herrera hair mist. Reg. $49 40% off Azzaro Men's Wanted eau de parfum spray, 3.3 oz. 50% off Armani My Way eau de parfum nectar, 3 oz. 50% off Gucci Bamboo eau de parfum. 30-50% off Philosophy shower gel & more. 30-50% off Makeup from Tarte™, Too Faced & more. 30-50% off Advent calendars, Created for Macy’s. $100-$140 off Dyson hair tools. Reg. $539.99-$549.99 Free PRADA & Valentino gifts Get a free PRADA pouch with any $190 PRADA men's fragrance purchase or a free Valentino deluxe mini with any $165 Valentino Born In Roma women’s & men’s fragrance purchase. One per customer, while supplies last. Shop now Lancôme 12-pc. set for $89 Includes 7 full-sized products. With any Lancôme purchase, up to a $616 value. One per customer, while supplies last. Shop Lancôme Estée Lauder 12-pc. set for $90 Includes 9 full-sized products. With any Estée Lauder purchase, up to a $655 value. One per customer, while supplies last. Shop Estée Lauder More to explore Buy online, pick up in store Find your Macy’s store Free styling services Sign up for texts & get 25% off Sign Up View OnlineUnsubscribeCustomer ServiceStore LocatorMacy's Credit Card Regular and original prices reflect offering prices that may not have resulted in actual sales. See Pricing Policy. Note: If you signed up to receive email alerts from Citibank N.A. regarding your Macy's Credit Account, you will continue to receive these alerts even if you unsubscribe. To opt-out or change your communication preferences regarding your Credit Account, visit Macy's Credit Card, sign into your account, and go to Manage Credit Alerts. Macys.com LLC, 151 West 34th Street, New York, NY 10001 Macy's Credit and Customer Service, PO Box 8113, Mason, OH 45040 Shipping PolicyReturn PolicyPrivacy PolicyLegal Notice

Brand
Macy's
Industry
Ecommerce · Department store
Type
Promotional
Email
Seasonal campaign
Sent
Day 38 after signup
Sent at
Tue, 8:01 PM UTC
From
Macy's <no-reply@em.macys.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Your haul of fame starts here”

See this email for your brand

Try it
  • Store services footer
  • Calls to action
    5 buttons, 70 links
    Length
    315 words · 1 min read
    Images
    16
    Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Macys Sans, TTRamillas-Regular
    Dark mode
    Custom dark styles

    Colors

    • #e01a2b
    • #ffffff
    • #ab0000
    • #cc0000
    • #000000
    Red emailsOrange emailsLight emails

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