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Email examplesBrandsMacy'sSeasonal campaign

Macy's holiday gift deals email

Macy’s promotes holiday gift ideas across apparel, home, beauty, toys and jewelry, highlighting sale prices and seasonal savings. Category links and a shop-now call to action guide readers to browse.

Macy's

Day 20 after signup

9 Fridays to go—shop up to 60% off our top holiday gifts

Ornaments starting at $6, plus more epic deals

Why it works

  • A time-oriented subject line makes the holiday shopping window feel immediate while preview text adds a concrete deal example.
  • Grouping a wide range of products into a scannable grid helps readers browse multiple gift categories in one email.
  • Keep the main shopping invitation distinct from supporting store services so the primary purpose remains clear.

How it is built

  1. Seasonal deal headline
  2. Category navigation
  3. Gift deal product grid
  4. Jewelry sale highlight
  5. Store and service links
  6. Email preferences footer
Email copy

Top deals Fall styles Shop our top 21 gift deals at great prices Women Men Kids & Toys Shoes Jewelry Handbags Home Bed & Bath Beauty Charter Club cashmere starting at $69.99 Macy’s Exclusive. Reg. $159-$349 Crossbody bags starting at $39.99 I.N.C., Steve Madden & more. Reg. $69.50-$189 $100 & under fragrance Reg. $47-$165 Up to $100 off cookware & more The Cellar & Arch Studio. Macy’s Exclusive. Reg. $12-$656 Women’s denim under $60 Style & Co. and more. Reg. $59.50-$99.50 Women’s sweaters under $50 I.N.C. & more. Reg. $44.50-$79.50 Tommy Hilfiger bath towels starting at $6.99 Reg. $12-$24 $12.99 jewelry from Holiday Lane Macy’s Exclusive. Reg. $19.50-$39.50 Dinnerware starting at $29.99 Lenox, Haven & more. Reg. $78-$140 Toys starting at $12.99 Barbie®, Hot Wheels & more. Reg. $14.99-$39.99 LEGO® building sets starting at $24.99 Reg. $27.99-$79.99 Sun + Stone flannels starting at $27.50 Macy’s Exclusive. Reg. $55-$65 Throws starting at $9.99 Reg. $30-$55 $24.99 boxed fashion jewelry Unwritten & more. Reg. $32-$75 $19.99 kids’ pajamas Reg. $34-$44 Blenders & more starting at $19.99 Reg. $39.99-$399.99 $50-$100 off Shark beauty Reg. $179.99-$399.99 Roasters starting at $14 Reg. $35-$359.99 $19.99 kids’ packable jackets Steve Madden, Reebok & more. Reg. $55-$65 Hawke & Co. packable jackets starting at $29.99 Men’s vests & jackets. Reg. $100-$125 $140 off Dyson hair straightener Reg. $539.99 Diamond Sale: up to 75% off Shop our lowest prices of the season, 50-75% off fine jewelry. Plus 25-50% off watches. Season is Aug. 1-Oct. 31. Ends 10/25. Prices may be lowered as part of a clearance. Shop now More to explore Buy online, pick up in store Find your Macy’s store Free styling services Sign up for texts & get 25% off Sign Up View OnlineUnsubscribeCustomer ServiceStore LocatorMacy's Credit Card Regular and original prices reflect offering prices that may not have resulted in actual sales. See Pricing Policy. Note: If you signed up to receive email alerts from Citibank N.A. regarding your Macy's Credit Account, you will continue to receive these alerts even if you unsubscribe. To opt-out or change your communication preferences regarding your Credit Account, visit Macy's Credit Card, sign into your account, and go to Manage Credit Alerts. Macys.com LLC, 151 West 34th Street, New York, NY 10001 Macy's Credit and Customer Service, PO Box 8113, Mason, OH 45040 Shipping PolicyReturn PolicyPrivacy PolicyLegal Notice

Brand
Macy's
Industry
Ecommerce · Department store
Type
Promotional
Email
Seasonal campaign
Sent
Day 20 after signup
Sent at
Fri, 12:21 PM UTC
From
Macy's <no-reply@em.macys.com>
Product gridCountdown
All seasonal campaign email examples

Breakdown

Main button
“Women”
Calls to action
10 buttons, 121 links
Length
437 words · 2 min read
Images
29
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Macys Sans, TTRamillas-Regular
Dark mode
Custom dark styles

Colors

  • #e01a2b
  • #ffffff
  • #ab0000
  • #cc0000
  • #000000
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