Day 0
Day 0
Day 3
+2 more
Sequence · 5 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 5 days
How often, when and how Gap emails its subscribers, measured from every email we received.
Every email Gap sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Every subject line and preview text, in the order they arrived.
We captured 21 emails from Gap after signing up, mostly sale / discount, welcome and product launch emails. They form 1 automated sequence you can follow day by day.
10% of its emails arrived on the day we signed up and 38% of its emails use discount code.
Its subject lines run about 45 characters.