Gap
Day 7 after signup
New styles added to sale >> take an extra 50% off
Why it works
- Lead with the sale and the added discount so the value is clear immediately.
- Pair the main seasonal offer with a separate signup incentive to give readers another reason to shop.
How it is built
- Sale headline
- Fall essentials offer
- Signup discount code
Email copy
Plus, 40–60% off fall essentials. Can't see images? Click here. Welcome To Gap | Use code: BGD87WJ9WG3W for 15% off*