Day 0
Day 1
Day 2
+2 more
Sequence · 5 emails over 4 days
Its sequences first, then every email: standalone ones, then the emails from its sequences, each in the order they arrived.
Sequence · 5 emails over 4 days
How often, when and how Bonobos emails its subscribers, measured from every email we received.
Every email Bonobos sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 6
2 days later
Every subject line and preview text, in the order they arrived.
We captured 6 emails from Bonobos after signing up: welcome, activation nudge and sale / discount emails. They form 1 automated sequence you can follow day by day.
17% of its emails arrived on the day we signed up, it sends with SendGrid and all of its emails use discount code.
Its subject lines run about 39 characters.