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Email examplesBrandsGapSale / discount

Gap sale email

Gap promotes an extra 50% off sale styles, with a separate welcome discount code also included in the message.

Gap

Day 8 after signup

THE SWEATS RESET

Why it works

  • A short, thematic headline gives the sale a distinct campaign angle.
  • State the main discount prominently, and keep any secondary offer separate so the central promotion stays clear.

How it is built

  1. Campaign headline
  2. Sale discount callout
  3. Welcome offer footer
Email copy

Plus, extra 50% off sale styles. Can't see images? Click here. Welcome To Gap | Use code: BGD87WJ9WG3W for 15% off*

Brand
Gap
Industry
Ecommerce · Apparel
Type
Promotional
Email
Sale / discount
Sent
Day 8 after signup
Sent at
Mon, 12:10 AM UTC
From
Gap <gap@email.gap.com>
Discount code
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 68 links
Length
20 words · Under a minute
Images
76, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, Helvetica, Helvetica Neue LT Pro
Dark mode
No custom styles

Colors

  • #ffffff
  • #2b2b2b
  • #000000
Light emails

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