Gap
Day 20 after signup
Gap × Victoria Beckham. Chapter 2.
Why it works
- Framing a follow-up collection as a new chapter gives the launch a sense of continuity.
- A brief seasonal line keeps the focus on the designer's point of view rather than adding lengthy product copy.
How it is built
- Brand header
- Collaboration campaign imagery
- Fall collection headline
Email copy
Shaped by her vision for fall. Can't see images? Click here.