Gap
Day 19 after signup
Early access: Gap × Victoria Beckham
Why it works
- Lead with the collaboration and early-access angle so the reason for the email is immediately clear.
- Keep the message brief and direct, with a simple invitation to shop as the main action.
How it is built
- Brand header
- Early-access announcement
- Shop invitation
Email copy
Cardmembers, shop it first. Can't see images? Click here.