Gap
Day 4 after signup
You've unlocked 40–60% off for the long weekend
Why it works
- Lead with the discount range so the main offer is immediately clear.
- Add an email-exclusive discount to make the offer feel specific to the recipient’s inbox.
How it is built
- Discount-led subject
- Long-weekend offer
- Email-exclusive extra discount
Email copy
Plus, email-exclusive extra 20% off. Can't see images? Click here.