Gap
Day 20 after signup
Bart Simpson approved
Why it works
- Lead with a clear discount so the main offer is immediately apparent.
- Name a few product categories to give shoppers concrete ideas about what the promotion covers.
- Keep the copy brief and separate the additional welcome offer from the main sale message.
How it is built
- Sale headline
- Featured product categories
- Welcome discount code
Email copy
50% off great gifts — including PJs, sweaters & more. Can't see images? Click here. Welcome To Gap | Use code: BGD87WJ9WG3W for 15% off*