In the order they arrived, from the first email after signup.
How often, when and how Old Navy emails its subscribers, measured from every email we received.
Every email Old Navy sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 6
3 days later
Day 7
Day 8
Day 9
Day 10
Day 13
3 days later
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Old Navy after signing up: sale / discount, welcome and seasonal campaign emails.
10% of its emails arrived on the day we signed up, its designs lean blue and 30% of its emails use free shipping.
Its subject lines run about 64 characters.
