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Email examplesBrandsGapProduct launch

Gap hoodie launch email

Gap celebrates its logo hoodie and introduces five new hoodie styles. The message uses a brief, celebratory announcement.

Gap

Day 12 after signup

Happy Gap Hoodie Day

Why it works

  • A themed occasion gives the product announcement a clear, memorable opening.
  • Keep the copy brief when the product imagery is intended to carry much of the message.

How it is built

  1. Hoodie-day greeting
  2. Logo hoodie celebration
  3. New styles announcement
  4. Image-viewing link
Email copy

Celebrate over 30 years of our logo hoodie with five new hoodies. Can't see images? Click here.

Brand
Gap
Industry
Ecommerce · Apparel
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 4:19 PM UTC
From
Gap <gap@email.gap.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 36 links
Length
17 words · Under a minute
Images
35
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Helvetica, Helvetica Neue LT Pro
Dark mode
No custom styles

Colors

  • #ffffff
  • #2b2b2b
Light emails

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