Charlotte Tilbury moves from holiday gifting and product launches to a loyalty sign-up ask across emails sent daily from day 1 through day 7. Repeated free-gift language, emoji-led subjects, and founder voice are recurring features of the set.
In the order they arrived, from the first email after signup.
Updated Oct 3, 2026
Charlotte Tilbury starts with a broad holiday promotional email on day 1, covering new gifts, bundles, free gifts, app-exclusive offers, limited-time savings, and free shipping. The next email narrows the focus to skincare kits and Ice Globes, then later seasonal campaigns return to giftable makeup, skincare, tools, and loyalty-member rewards.
The cadence keeps arriving daily through day 7, moving from seasonal campaigns and a product launch to a celebrity-focused seasonal campaign and finally an activation nudge. That last message asks subscribers to create an account and join the loyalty club, offering a free full-size lip oil when they meet a spending threshold. The message changes from browsing products to taking an account and loyalty action.
Every subject line includes an emoji, giving even the loyalty message a visual signpost. Several early holiday and launch subjects use NEW!, as in "Your Ticket To NEW! Holiday Beauty Magic 💌" and "Discover My NEW! Magic Skin Spa In A Box 🪄🫧". Later, the celebrity subject switches to a name and dramatic punctuation: "Christina Aguilera Steals The Show!!! 🌟💖".
Preview text often carries the offer more directly than the subject. The first email says "Starring NEW! Holiday Icons, FREE Gifts + More!", while the product launch says "Limited-Edition Ice Globes, FREE Gifts + Unmissable Skincare Magic Inside!" The palette email uses preview text to tease the campaign star, while the celebrity email identifies the star of the holiday campaign. The final email makes the reward explicit with "Unlock A Full-Size Lip Icon When You Shop!".
Product grids appear in the opening holiday, skincare, holiday-collection, and makeup-gift emails, supporting several routines, gift sets, and product types across the set. The founder voice appears in the holiday opener, the skincare launch, and the makeup-gift email. Examples include "Your Ticket To NEW! Holiday Beauty Magic 💌", "Discover My NEW! Magic Skin Spa In A Box 🪄🫧", and "NEW! Makeup Gifts That Steal The Show 🌟". Free shipping appears in the opening holiday email, alongside its broader mix of offers.
The celebrity campaign and loyalty-reward email each use a single CTA, while the product-grid emails use product merchandising. Together, these emails show both a multi-product format and a focused format for a campaign or account action.
How often, when and how charlottetilbury emails its subscribers, measured from every email we received.
Every email charlottetilbury sent in its first month, grouped by the day it arrived.
Day 1
First email
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Every subject line and preview text, in the order they arrived.
