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Email examplesBrandsCharlotte TilburySale / discount

Charlotte Tilbury app order discount email

Promotes 15% off a first app order with a discount code and a prominent app download button. It also showcases three products and mentions a free gift with qualifying purchases.

Charlotte Tilbury

Day 28 after signup

15% Off Your First App Order! 📲💖

Unlock Your 2 FREE AIRbrush Icons Inside!

Why it works

  • Lead with the discount and explain the required app action before showing the main call to action.
  • Follow the primary offer with a small set of featured products, while keeping eligibility details and restrictions in the fine print.

How it is built

  1. Discount headline
  2. App offer details
  3. App download button
  4. Featured product blocks
  5. Offer terms and footer
Email copy

Darling, shop the beauty secrets you’ve been dreaming of with a magical 15% off!* Download the App and use code CTAPP15 at checkout! DOWNLOAD NOW NEW! AIRBRUSH FLAWLESS BLUR LOOSE POWDER Shop Now EXAGGER-EYES VOLUME MASCARA Shop Now AIRBRUSH FLAWLESS SETTING SPRAY Shop Now *Code redeemable once logged in to your account on the Charlotte Tilbury App. This code cannot be used in conjunction with any other discount or promotion. One-time use per customer. Full T&Cs and exclusions apply. ¶Receive a free mini AIRbrush Flawless Finish and AIRbrush Flawless Setting Spray when you spend over $125 in one transaction on www.charlottetilbury.com or the App (Qualifying Amount). While stocks last. Ends 26th October 2026 00.59am EDT. Purchase of gift cards, consultations, subscriptions, shipping costs and gift wrap not included in Qualifying Amount. To view full T&Cs, please see Free Gift with purchase Promotions T&Cs   FOLLOW CHARLOTTE TILBURY Terms & Conditions apply. Click here to find out more. © Charlotte Tilbury Beauty Inc. Company number: 5493834. All rights reserved. 148 Lafayette Street, New York, New York 1001. Click here to contact customer care via our dedicated customer care page on www.charlottetilbury.com If you would prefer not to receive emails from Charlotte Tilbury Beauty Ltd simply click here. Apple® and the Apple logo® are trademarks of Apple Inc. Google Play is a trademark of Google LLC.

Brand
Charlotte Tilbury
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Sale / discount
Sent
Day 28 after signup
Sent at
Fri, 6:11 AM UTC
From
Charlotte Tilbury <noreply@mail.charlottetilbury.com>
Discount codeProduct grid
All sale / discount email examples

Breakdown

Main button
“DOWNLOAD NOW”
Calls to action
1 button, 25 links
Length
229 words · 1 min read
Images
11
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Helvetica Neue LT Std, Helvetica Neue Condensed
Dark mode
Custom dark styles

Colors

  • #cd8974
  • #ffffff
  • #3a080a
  • #fde8e0
Orange emailsLight emails

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