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Email examplesBrandsCharlotte TilburySeasonal campaign

Charlotte Tilbury holiday advent calendar offer

Promotes the beauty advent calendar and holiday collection with a 45% off offer. It also highlights a free loyalty gift with a qualifying purchase and includes the offer terms.

Charlotte Tilbury

Day 32 after signup

A Magical 45% Off 15 Beauty Surprises! 👀

Plus, Your FREE Full-Size Loyalty Gift Is Waiting!

Why it works

  • Lead with a seasonal offer and a distinctive product to make the campaign’s focus clear.
  • Describe what is inside the advent calendar before presenting the shopping action, then give readers a separate route to explore the broader holiday collection.

How it is built

  1. Seasonal offer headline
  2. Advent calendar description
  3. Calendar shopping button
  4. Holiday collection button
  5. Gift terms and footer
Email copy

My iconic advent calendar is back and more spectacular than ever! Discover at least one beauty secret in every jewel-handled drawer to make you look + feel like a Hollywood star, including 4 full-size icons, a white quartz pout-shaped gua sha and a mini charm makeup bag! SHOP THE ADVENT CALENDAR   SHOP THE HOLIDAY COLLECTION       SHOP THE ADVENT CALENDAR   SHOP THE HOLIDAY COLLECTION   §Worth based on total value of products if sold separately *Based on global sales from CharlotteTilbury.com between 8 September 2025 and 9 September 2025 (24 hour period) ¶Receive a free Hot Lips 2 in Glowing Jen when you spend over $135 in one transaction on www.charlottetilbury.com or the App (Qualifying Amount). While stocks last. Ends 3rd November 2026 10:30am EST. Purchase of gift cards, consultations, subscriptions, shipping costs and gift wrap not included in Qualifying Amount. To view full T&Cs, please see Free Gift with purchase Promotions T&Cs. Customers must be part of Charlotte’s Loyalty Programme and logged into their account to redeem this offer. For information on Charlotte’s Loyalty Programme, please see Charlotte’s Loyalty Programme T&Cs.   FOLLOW CHARLOTTE TILBURY Terms & Conditions apply. Click here to find out more. © Charlotte Tilbury Beauty Inc. Company number: 5493834. All rights reserved. 148 Lafayette Street, New York, New York 1001. Click here to contact customer care via our dedicated customer care page on www.charlottetilbury.com If you would prefer not to receive emails from Charlotte Tilbury Beauty Ltd simply click here. Apple® and the Apple logo® are trademarks of Apple Inc. Google Play is a trademark of Google LLC.

Brand
Charlotte Tilbury
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 32 after signup
Sent at
Tue, 7:07 AM UTC
From
Charlotte Tilbury <noreply@mail.charlottetilbury.com>
All seasonal campaign email examples

Breakdown

Main button
“SHOP THE ADVENT CALENDAR”
Calls to action
4 buttons, 29 links
Length
267 words · 1 min read
Images
12, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Helvetica Neue Condensed, Helvetica Neue LT Std
Dark mode
Custom dark styles

Colors

  • #7c1220
  • #ffffff
  • #cd8974
  • #000000
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