Day 0
Day 8
Sequence · 2 emails over 8 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
How often, when and how Lush emails its subscribers, measured from every email we received.
Every email Lush sent in its first month, grouped by the day it arrived.
Day 1
First email
Day 4
3 days later
Day 11
7 days later
Every subject line and preview text, in the order they arrived.
We captured 6 emails from Lush after signing up, mostly sale / discount, welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
Its typical email arrived 4 days after signup, its designs lean yellow and pink and 33% of its emails use single cta.
Its subject lines run about 28 characters, and 17% are questions.